This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Yelp's operational authority to gather location data through multiple collection mechanisms and establishes the permitted uses of that data across service delivery, monetization, and analytical functions.
Users who use Yelp's mobile applications operate under terms that authorize location data collection through explicit permission grants and IP-based derivation, with the collected data used for service functionality, advertising delivery, and analytics purposes.
How other platforms handle this
We collect information about your approximate and precise location. If you permit us to do so, we can collect your precise location from your device. We also use your IP address to determine your general location. You can use Snap Map to share your location with your friends and to see the locations...
"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
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"We may collect and use information about your location. For example, with your permission, we may collect your precise location information when you use our mobile applications. We may also derive your approximate location from your IP address. We use location information to provide and improve location-based features of the Service (e.g., to show you relevant local businesses), for advertising, and for analytics purposes.— Excerpt from Yelp's Yelp Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes Yelp's operational authority to gather location data through multiple collection mechanisms and establishes the permitted uses of that data across service delivery, monetization, and analytical functions.
Users who use Yelp's mobile applications operate under terms that authorize location data collection through explicit permission grants and IP-based derivation, with the collected data used for service functionality, advertising delivery, and analytics purposes.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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