Lime shares your data with advertising companies like Facebook and Google to show you targeted ads, and with analytics companies to track how you use the app.
This analysis describes what Lime's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your usage data, device identifiers, and potentially location data are shared with advertising networks that can combine this information with data from other sources to build detailed profiles used for ad targeting across platforms.
Interpretive note: The document does not enumerate which specific advertising partners receive data or what data fields are transmitted, making it difficult to assess the full scope of third-party sharing.
Your interactions with the Lime app, combined with device identifiers, may be shared with advertising partners including Facebook and Google, enabling cross-platform ad targeting based on your mobility behavior and usage patterns.
How other platforms handle this
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as the ones that assist us with our business analytics, advertising, marketing, customer service, and other business activities.
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"We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Services and other websites.— Excerpt from Lime's Lime Privacy Policy
REGULATORY LANDSCAPE: Third-party advertising data sharing engages CPRA's 'sale' and 'sharing' definitions, which can include disclosure of personal information to third parties for cross-context behavioral advertising even without monetary exchange. This creates a CPRA opt-out obligation. Under GDPR and the ePrivacy Directive, use of advertising cookies and trackers requires freely given, specific, informed consent prior to placement. The FTC's data broker and behavioral advertising guidance is also relevant. Enforcement authorities include the FTC, California AG, and EU DPAs. GOVERNANCE EXPOSURE: Medium-High. The page source reveals active deployment of Facebook Pixel, Google Analytics/GTM, Branch.io, Twitter UWT, and CrazyEgg on the privacy policy page itself, raising questions about whether consent is obtained before these technologies activate. CPRA requires a prominent 'Do Not Sell or Share My Personal Information' link and opt-out mechanism; the adequacy of Lime's implementation should be verified. GDPR consent must meet the standard of Article 7 (freely given, specific, informed, unambiguous). JURISDICTION FLAGS: California (CPRA sharing opt-out), EU/EEA (GDPR consent and ePrivacy Directive requirements), UK (UK GDPR and PECR), Canada (PIPEDA anti-spam and consent rules). The presence of advertising trackers on the privacy notice page itself may attract regulatory attention in the EU context. CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements or standard contractual clauses with Facebook, Google, Branch.io, and CrazyEgg should be reviewed to confirm GDPR Article 28 compliance. The advertising data sharing relationships may constitute joint controllership in some EU jurisdictions, requiring formal arrangements. COMPLIANCE CONSIDERATIONS: Audit the consent management platform to confirm advertising trackers are blocked prior to consent, verify CPRA opt-out link is prominently displayed and functional, review DPAs with all advertising and analytics vendors, and assess whether current cookie categorization accurately reflects data flows.
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Your usage data, device identifiers, and potentially location data are shared with advertising networks that can combine this information with data from other sources to build detailed profiles used for ad targeting across platforms.
Your interactions with the Lime app, combined with device identifiers, may be shared with advertising partners including Facebook and Google, enabling cross-platform ad targeting based on your mobility behavior and usage patterns.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
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