This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational scope and purpose of the Custom Experience Plus program, specifying which data categories Verizon collects and processes for advertising personalization and business analytics, and defining the program's value proposition to both individual users and business customers.
Under this provision, users' browsing activity, application usage, location data, and account information are enrolled in an advertising targeting program that generates personalized offers and enables data sharing with other advertisers and Verizon's business customers for insights reporting.
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"Custom Experience Plus uses your account information, information about your use of Verizon products and services (including URLs you visit and app and feature use), and location information to personalize the offers and ads you see from us and other companies, and to provide insights and reports to our business customers. This provides you with access to more relevant Verizon offers and ads and enables us to share insights and reports about how our advertising products are performing.— Excerpt from Verizon's Verizon Privacy Policy
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The clause establishes the operational scope and purpose of the Custom Experience Plus program, specifying which data categories Verizon collects and processes for advertising personalization and business analytics, and defining the program's value proposition to both individual users and business customers.
Under this provision, users' browsing activity, application usage, location data, and account information are enrolled in an advertising targeting program that generates personalized offers and enables data sharing with other advertisers and Verizon's business customers for insights reporting.
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