Ticketmaster works with advertising and marketing partner companies that compile demographic profiles about you including age, gender, and interests, and Ticketmaster uses this enriched data to personalize your experience, though you can opt out.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your Ticketmaster profile may be enriched with demographic and interest data sourced from third-party advertising partners rather than information you provided directly, which broadens the scope of personal data held about you beyond what you knowingly shared.
Interpretive note: The specific identities of geodemographic data suppliers are not disclosed in the policy, making it difficult to assess the full scope of third-party data enrichment or evaluate those parties' own compliance postures.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Previous 'Geodemographic Data Collection and Use' provision now explicitly mentions opt-out rights and clarifies third-party partner involvement.
View full change record →Third-party advertising and marketing partners may supply Ticketmaster with age, gender, and interest-based information about you that is combined with your account data, resulting in a more detailed profile than you may have expected from a ticketing service.
How other platforms handle this
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"Subject to your choices, we collect or use suppliers such as advertising and marketing partners who collate geodemographic information including age range, gender, or information about events you like or products you buy which assists us in better personalizing our services to you. If you'd prefer that we do not do this, see the 'Your Rights & Choices' section below.Excerpt from Ticketmaster's Privacy Policy
REGULATORY LANDSCAPE: This provision engages GDPR requirements for transparency about data sources under Article 14, which requires informing data subjects when personal data is collected from sources other than the data subject themselves.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Your Ticketmaster profile may be enriched with demographic and interest data sourced from third-party advertising partners rather than information you provided directly, which broadens the scope of personal data held about you beyond what you knowingly shared.
Third-party advertising and marketing partners may supply Ticketmaster with age, gender, and interest-based information about you that is combined with your account data, resulting in a more detailed profile than you may have expected from a ticketing service.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ticketmaster.