Heap · Heap Privacy Policy · View original document ↗

Marketing profiling based on collected personal data

Medium severity Explicitdocumentlanguage Common · 210 of 352 platforms
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This analysis describes what Heap's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

GitHub Medium

We generate new information from other data we collect to derive likely preferences or other characteristics. For instance, we infer your general geographic location based on your IP address.

Google Cloud Medium

To achieve these processing purposes, we use algorithms to recognize patterns in Service Data, manual review of Service Data (such as when you interact directly with our billing or support teams)...

Lyft Medium

We use personal information in connection with certain automated processes to operate the Lyft Platform, for example, to match Riders and Drivers, detect and prevent fraud, and enforce our Terms of Service.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may analyze personal data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you.

— Excerpt from Heap's Heap Privacy Policy

Applicable regulations

Colorado AI Act
US-CO
GDPR
European Union
Texas AI Act
Texas, USA

Provision details

Document information
Document
Heap Privacy Policy
Entity
Heap
Document last updated
May 5, 2026
Tracking information
First tracked
Last verified
Record ID
CA-P-073168
Document ID
CA-D-00706
Evidence Provenance
Source URL
Wayback Machine
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Heap
Document: Heap Privacy Policy
Record ID: CA-P-073168
Captured: UTC
URL: https://conductatlas.com/platform/heap/heap-privacy-policy/provision/CA-P-073168/marketing-profiling-based-on-collected-personal-data/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Heap's Marketing profiling based on collected personal data clause do?

The clause states: “We may analyze personal data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 210 platforms. See the full comparison.

Is ConductAtlas affiliated with Heap?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Heap.