Marketing Communications and Opt-Out Rights

What it is

Ticketmaster may send you marketing messages by email, SMS, push notifications, and social media, but you can update your preferences at any time through your account settings.

Why it matters (compliance & governance perspective)

This provision establishes the operational basis for Ticketmaster's marketing communications program and specifies the channels through which such communications may be delivered. The inclusion of a preference modification mechanism creates a procedural pathway for users to adjust the scope of marketing outreach without terminating service access.

Consumer impact (what this means for users)

You may receive marketing from Ticketmaster across multiple channels including email, SMS, and social media unless you actively opt out, but the policy confirms you can update preferences at any time through the Your Choices and Rights section.

What you can do

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Direct marketing via email and SMS engages the CAN-SPAM Act and the Telephone Consumer Protection Act in the US, and the Privacy and Electronic Communications Regulations in the UK and EU. GDPR requires a valid legal basis for marketing, typically consent or legitimate interests with a clear opt-out, and distinguishes between service communications and marketing. CASL applies to users in Canada. GOVERNANCE EXPOSURE: Low to Medium. The policy provides an opt-out mechanism and states it is available at any time, which is consistent with regulatory requirements. The breadth of channels including SMS and social media advertising may require distinct consent mechanisms in some jurisdictions, particularly for SMS under TCPA in the US. JURISDICTION FLAGS: UK and EU users benefit from GDPR opt-out rights for marketing based on legitimate interests. US users have opt-out rights under CAN-SPAM for email and TCPA opt-out rights for SMS. Canadian users have CASL opt-in consent requirements for commercial electronic messages, which may impose stricter obligations than the policy's default approach implies. CONTRACT AND VENDOR IMPLICATIONS: Compliance teams should confirm that the opt-out mechanism is implemented consistently across all listed channels and that SMS marketing opt-outs comply with TCPA documentation requirements. Social media platform-based advertising may involve separate consent mechanisms through those platforms' own tools. COMPLIANCE CONSIDERATIONS: Legal teams should audit consent records for each marketing channel, confirm that unsubscribe mechanisms function correctly and suppress contacts within legally required timeframes, and verify that transactional service communications are clearly distinguished from marketing to avoid inadvertently triggering opt-out from essential service messages.

Applicable agencies

Applicable regulations

Provision details

Other risks in this policy

• Event Partner Data Sharing medium
• Persistent Fraud Profiling Despite Personalization Opt-Out medium
• Sensitive Health and Accessibility Data Collection medium
• Geodemographic Data Collection via Third-Party Partners medium
• KYC Identity Verification for Ticket Sellers medium
• Health and Safety Data Sharing with Government Officials medium