Ticketmaster may send you marketing messages by email, SMS, push notifications, and social media, but you can update your preferences at any time through your account settings.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Understanding how to manage your marketing preferences ensures you only receive communications you want, and Ticketmaster confirms that opt-out is available at any time without restrictions on that right.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Previous 'Marketing Communications by Multiple Channels' provision severity downgraded from medium to low and now includes explicit reference to preference change rights.
View full change record →You may receive marketing from Ticketmaster across multiple channels including email, SMS, and social media unless you actively opt out, but the policy confirms you can update preferences at any time through the Your Choices and Rights section.
How other platforms handle this
Your use of our websites, products, services, or other online activities ('Services') constitutes your consent to these practices.
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By creating an Affirm account or using the Services, you consent to receive electronically all communications, agreements, documents, notices and disclosures (collectively, 'Communications') that Affirm provides in connection with your Affirm account and use of the Services. Communications include, ...
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"To contact you with information or offers regarding upcoming events, products or services via email, push and web notifications, SMS, or social media platforms. You can change your marketing preferences at any time; see 'Your choices and rights' section below.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
REGULATORY LANDSCAPE: Direct marketing via email and SMS engages the CAN-SPAM Act and the Telephone Consumer Protection Act in the US, and the Privacy and Electronic Communications Regulations in the UK and EU. GDPR requires a valid legal basis for marketing, typically consent or legitimate interests with a clear opt-out, and distinguishes between service communications and marketing. CASL applies to users in Canada. GOVERNANCE EXPOSURE: Low to Medium. The policy provides an opt-out mechanism and states it is available at any time, which is consistent with regulatory requirements. The breadth of channels including SMS and social media advertising may require distinct consent mechanisms in some jurisdictions, particularly for SMS under TCPA in the US. JURISDICTION FLAGS: UK and EU users benefit from GDPR opt-out rights for marketing based on legitimate interests. US users have opt-out rights under CAN-SPAM for email and TCPA opt-out rights for SMS. Canadian users have CASL opt-in consent requirements for commercial electronic messages, which may impose stricter obligations than the policy's default approach implies. CONTRACT AND VENDOR IMPLICATIONS: Compliance teams should confirm that the opt-out mechanism is implemented consistently across all listed channels and that SMS marketing opt-outs comply with TCPA documentation requirements. Social media platform-based advertising may involve separate consent mechanisms through those platforms' own tools. COMPLIANCE CONSIDERATIONS: Legal teams should audit consent records for each marketing channel, confirm that unsubscribe mechanisms function correctly and suppress contacts within legally required timeframes, and verify that transactional service communications are clearly distinguished from marketing to avoid inadvertently triggering opt-out from essential service messages.
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Understanding how to manage your marketing preferences ensures you only receive communications you want, and Ticketmaster confirms that opt-out is available at any time without restrictions on that right.
You may receive marketing from Ticketmaster across multiple channels including email, SMS, and social media unless you actively opt out, but the policy confirms you can update preferences at any time through the Your Choices and Rights section.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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