Even if you turn off personalization in your account, Ticketmaster will continue to use your data for profiling activities such as fraud screening, meaning behavioral profiling of your account does not stop entirely.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users who opt out of personalization may reasonably expect all profiling to stop, but the policy clearly states that profiling continues for operational purposes such as fraud prevention, which means your behavioral data is still analyzed by automated systems regardless of your preference settings.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Previous 'Profiling and Personalization by Default' provision replaced with more explicit language clarifying that fraud profiling persists even when users opt out of personalization.
View full change record →Opting out of personalization reduces marketing profiling but does not stop Ticketmaster from analyzing your account behavior for fraud detection purposes, meaning automated profiling of your activity continues regardless of your marketing preferences.
How other platforms handle this
If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
Depending on where you live, you may have certain rights with respect to your personal information, such as the right to request access, correction, or deletion of your personal information, or to opt out of the sale or sharing of your personal information. If you are a California resident, you have...
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
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"By turning personalization off you won't get any personal recommendations and any newsletters you've subscribed to will be generic (although if you've asked to receive alerts about specific artists or venues, you'll still receive these). We will still perform profiling activities where we need to so we can deliver our services to you, for example for fraud screening purposes.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
REGULATORY LANDSCAPE: This provision engages GDPR Article 22 on automated decision-making and profiling, and Article 6(1)(f) regarding legitimate interests as a legal basis for processing. The use of profiling for fraud screening without an ability to fully opt out may require a documented legitimate interests assessment. Under CCPA, profiling for fraud prevention may qualify as a service provider exemption from opt-out rights, though this depends on how the relationship with Forter Inc. is structured. GOVERNANCE EXPOSURE: Medium. The disclosure is explicit, which reduces regulatory risk from a transparency standpoint, but the continued profiling after a user-initiated opt-out may generate user complaints or regulatory scrutiny if the scope of ongoing profiling is not clearly bounded or if automated decisions materially affect users such as account suspension based on fraud scores. JURISDICTION FLAGS: EU and UK users have the most material exposure; GDPR Article 22 rights regarding solely automated decisions with significant effects may apply depending on how fraud screening outputs are used operationally. The right to object to legitimate interests processing under GDPR Article 21 is relevant here but may be overridden by compelling legitimate grounds. CONTRACT AND VENDOR IMPLICATIONS: The explicit naming of Forter Inc. as a third-party fraud screening provider and reference to Forter's own privacy policy indicates a data sharing relationship. Compliance teams should confirm whether Forter is engaged as a data processor under a data processing agreement or as an independent controller, as this affects accountability and audit rights. COMPLIANCE CONSIDERATIONS: Legal teams should ensure the legitimate interests assessment for fraud profiling is documented and available, that the scope of profiling is proportionate to the fraud prevention purpose, and that any automated decision-making with significant effects on users triggers appropriate disclosure and human review mechanisms under applicable law.
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Users who opt out of personalization may reasonably expect all profiling to stop, but the policy clearly states that profiling continues for operational purposes such as fraud prevention, which means your behavioral data is still analyzed by automated systems regardless of your preference settings.
Opting out of personalization reduces marketing profiling but does not stop Ticketmaster from analyzing your account behavior for fraud detection purposes, meaning automated profiling of your activity continues regardless of your marketing preferences.
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