Even if you turn off personalization in your account, Ticketmaster will continue to use your data for profiling activities such as fraud screening, meaning behavioral profiling of your account does not stop entirely.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users who opt out of personalization may reasonably expect all profiling to stop, but the policy clearly states that profiling continues for operational purposes such as fraud prevention, which means your behavioral data is still analyzed by automated systems regardless of your preference settings.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Previous 'Profiling and Personalization by Default' provision replaced with more explicit language clarifying that fraud profiling persists even when users opt out of personalization.
View full change record →Opting out of personalization reduces marketing profiling but does not stop Ticketmaster from analyzing your account behavior for fraud detection purposes, meaning automated profiling of your activity continues regardless of your marketing preferences.
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to object to profiling activities based on our own legitimate interests
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"By turning personalization off you won't get any personal recommendations and any newsletters you've subscribed to will be generic (although if you've asked to receive alerts about specific artists or venues, you'll still receive these). We will still perform profiling activities where we need to so we can deliver our services to you, for example for fraud screening purposes.Excerpt from Ticketmaster's Privacy Policy
REGULATORY LANDSCAPE: This provision engages GDPR Article 22 on automated decision-making and profiling, and Article 6(1)(f) regarding legitimate interests as a legal basis for processing.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Users who opt out of personalization may reasonably expect all profiling to stop, but the policy clearly states that profiling continues for operational purposes such as fraud prevention, which means your behavioral data is still analyzed by automated systems regardless of your preference settings.
Opting out of personalization reduces marketing profiling but does not stop Ticketmaster from analyzing your account behavior for fraud detection purposes, meaning automated profiling of your activity continues regardless of your marketing preferences.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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