Ticketmaster works with advertising and marketing partner companies that compile demographic profiles about you including age, gender, and interests, and Ticketmaster uses this enriched data to personalize your experience, though you can opt out.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your Ticketmaster profile may be enriched with demographic and interest data sourced from third-party advertising partners rather than information you provided directly, which broadens the scope of personal data held about you beyond what you knowingly shared.
Interpretive note: The specific identities of geodemographic data suppliers are not disclosed in the policy, making it difficult to assess the full scope of third-party data enrichment or evaluate those parties' own compliance postures.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Previous 'Geodemographic Data Collection and Use' provision now explicitly mentions opt-out rights and clarifies third-party partner involvement.
View full change record →Third-party advertising and marketing partners may supply Ticketmaster with age, gender, and interest-based information about you that is combined with your account data, resulting in a more detailed profile than you may have expected from a ticketing service.
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"Subject to your choices, we collect or use suppliers such as advertising and marketing partners who collate geodemographic information including age range, gender, or information about events you like or products you buy which assists us in better personalizing our services to you. If you'd prefer that we do not do this, see the 'Your Rights & Choices' section below.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
REGULATORY LANDSCAPE: This provision engages GDPR requirements for transparency about data sources under Article 14, which requires informing data subjects when personal data is collected from sources other than the data subject themselves. CCPA similarly requires disclosure of sources of personal information. The use of third-party data enrichment partners who act as data brokers may engage FTC jurisdiction over data broker practices in the US. GOVERNANCE EXPOSURE: Medium. The policy discloses the practice and provides an opt-out reference, which satisfies basic transparency requirements. However, the identities of specific geodemographic data suppliers are not disclosed in the policy text provided, which may limit users' ability to exercise rights directly against those suppliers and may not satisfy the specificity requirements of GDPR Article 14 in all cases. JURISDICTION FLAGS: EU and UK users have GDPR Article 14 rights to information about data sources and may exercise rights to object to processing based on legitimate interests. California residents have CCPA rights to know the categories of sources from which personal information is collected. Illinois and other states with data broker registration requirements may create additional obligations for the third-party partners involved. CONTRACT AND VENDOR IMPLICATIONS: Compliance teams should confirm that contracts with geodemographic data suppliers include representations about lawful data collection and appropriate consent chains, particularly for EU and UK user data. Due diligence should assess whether data suppliers are registered data brokers and whether their data collection practices are consistent with applicable law. COMPLIANCE CONSIDERATIONS: A data mapping exercise should identify each geodemographic data supplier, the specific data categories received, and the legal basis for each data flow. The opt-out mechanism referenced in the policy should be tested to confirm it effectively stops third-party data enrichment and not just internal personalization features.
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Your Ticketmaster profile may be enriched with demographic and interest data sourced from third-party advertising partners rather than information you provided directly, which broadens the scope of personal data held about you beyond what you knowingly shared.
Third-party advertising and marketing partners may supply Ticketmaster with age, gender, and interest-based information about you that is combined with your account data, resulting in a more detailed profile than you may have expected from a ticketing service.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ticketmaster.