If you purchase accessible tickets or request accessibility accommodations, Ticketmaster collects health and disability-related information about you, which is treated as sensitive personal data requiring explicit consent in most jurisdictions.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Health and disability information is among the most sensitive categories of personal data under GDPR and similar laws; its collection, storage, and potential sharing with event venues creates heightened privacy risk and legal obligations for Ticketmaster that differ from standard ticketing data.
Interpretive note: The adequacy of consent mechanisms for health data collection varies by jurisdiction and the specific implementation of the consent capture process, which is not described in detail in the policy.
Purchasing an accessible ticket or requesting a companion voucher causes Ticketmaster to collect and store details about your health or disability needs, which constitutes sensitive personal data and may be shared with venues or third-party event organizers depending on the market.
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"If you have accessibility requirements, we want to make sure you have the best experience when attending events. To do this, we need to collect details of your requirements. When you purchase accessible tickets, or request a companion voucher, we record this request. Depending on your market, we may be required to validate your accessibility needs. To process your health information to meet your accessibility requirements, where specifically required, and explicit consent is provided.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
REGULATORY LANDSCAPE: This provision directly engages GDPR Article 9, which prohibits processing of special category data including health data except under specific conditions including explicit consent. UK GDPR carries equivalent requirements. In the US, while HIPAA is unlikely to apply to Ticketmaster's ticketing operations, some state laws including California's CPRA recognize health information as sensitive personal data subject to heightened opt-in consent requirements. GOVERNANCE EXPOSURE: High. The collection of health and disability information triggers heightened processing obligations in multiple jurisdictions. The policy states explicit consent is required, but compliance teams should verify that consent mechanisms meet the standard of freely given, specific, informed, and unambiguous agreement under GDPR Article 4(11). JURISDICTION FLAGS: EU and UK markets face the strictest obligations under GDPR Article 9. California residents' health information is classified as sensitive personal information under CPRA, requiring opt-in consent for collection and limits on use and disclosure. Other US states with comprehensive privacy laws including Virginia, Colorado, and Connecticut carry similar sensitive data requirements. CONTRACT AND VENDOR IMPLICATIONS: The policy notes that for events where a third-party event organizer requires collection of health information such as test results, users should refer to that third party's privacy policy. This creates a gap in accountability where the downstream handling of sensitive health data by event organizers may not be governed by Ticketmaster's own privacy commitments. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the consent capture mechanism for accessibility data to confirm it meets explicit consent standards, verify that data minimization principles are applied so only necessary health information is collected, and review data retention and deletion schedules for this category of sensitive data. Third-party event organizer data handling for health information should be assessed through contractual obligations or at minimum clear disclosure to users.
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Health and disability information is among the most sensitive categories of personal data under GDPR and similar laws; its collection, storage, and potential sharing with event venues creates heightened privacy risk and legal obligations for Ticketmaster that differ from standard ticketing data.
Purchasing an accessible ticket or requesting a companion voucher causes Ticketmaster to collect and store details about your health or disability needs, which constitutes sensitive personal data and may be shared with venues or third-party event organizers depending on the market.
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