This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of data collection mechanisms Ticketmaster implements to generate user activity records, behavioral signals, and location data. This collected information enables analytics, service delivery, and other business functions dependent on behavioral tracking.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Users operating under these terms are subject to continuous collection of device identifiers, IP addresses, location data, and browsing activity through multiple tracking technologies when using Ticketmaster's platforms. The terms further authorize third-party tracking through independently-operated cookies and tracking tools embedded in third-party content served on Ticketmaster's sites.
How other platforms handle this
We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...
These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor.
We may use online analytics products that use cookies to help us analyze how de-identified users use our Services and to enhance your experience... We may also employ third-party Cookies to gather data for interest-based advertising.
"When you use our websites or apps, subject to your choices, we use tracking tools like browser cookies and web beacons and technology like GPS and WiFi to collect information about you. This information includes the browser and device you're using, your IP address, your location, the site you came from, what you did and didn't use our site/app for, or the site you visit when you leave us. Our site may also serve third-party content that contains their own cookies or tracking technology.Excerpt from Ticketmaster's Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes the operational scope of data collection mechanisms Ticketmaster implements to generate user activity records, behavioral signals, and location data. This collected information enables analytics, service delivery, and other business functions dependent on behavioral tracking.
Users operating under these terms are subject to continuous collection of device identifiers, IP addresses, location data, and browsing activity through multiple tracking technologies when using Ticketmaster's platforms. The terms further authorize third-party tracking through independently-operated cookies and tracking tools embedded in third-party content served on Ticketmaster's sites.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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