Ticketmaster uses cookies, web beacons, GPS, and WiFi tracking on its websites and apps to collect your browsing behavior, location, device details, and IP address, and third-party content on the site may add its own trackers.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The combination of first-party and third-party tracking technologies means your activity on Ticketmaster's platforms is monitored in detail, and third-party trackers embedded in the site operate under those parties' own privacy terms rather than Ticketmaster's policy.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Previous 'Cookies and Tracking Technologies' provision now includes more detailed enumeration of tracking methods and explicit disclosure of third-party tracking.
View full change record →Your browsing behavior, location, device information, and the websites you visit before and after Ticketmaster are tracked through multiple technologies, and some of this tracking is performed by third parties embedded in the site whose practices are governed by their own policies.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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"When you use our websites or apps, subject to your choices, we use tracking tools like browser cookies and web beacons and technology like GPS and WiFi to collect information about you. This information includes the browser and device you're using, your IP address, your location, the site you came from, what you did and didn't use our site/app for, or the site you visit when you leave us. Our site may also serve third-party content that contains their own cookies or tracking technology.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
REGULATORY LANDSCAPE: Cookie and tracking technology use engages the EU ePrivacy Directive as implemented in member states, UK PECR, and GDPR consent requirements for non-essential cookies. CCPA and CPRA address the use of tracking technologies in the context of selling or sharing personal information. The California Attorney General and California Privacy Protection Agency have enforcement authority over cookie consent practices for California users. GOVERNANCE EXPOSURE: Medium. The policy references a separate Cookie Policy and states tracking is subject to user choices, which is consistent with regulatory practice. The inclusion of GPS and WiFi location tracking alongside standard browser cookies is operationally broader than basic cookie disclosures and may require specific consent mechanisms in some jurisdictions. JURISDICTION FLAGS: EU and UK users require valid consent under ePrivacy rules for non-essential cookies and tracking. California users have rights to opt out of the sale or sharing of personal information collected through tracking technologies. The statement that third-party content may carry its own cookies creates accountability gaps that may be scrutinized under GDPR joint controllership analysis. CONTRACT AND VENDOR IMPLICATIONS: Compliance teams should ensure that the cookie consent management platform in use captures valid consent for all non-essential tracking categories in EU and UK markets, and that consent records are auditable. Third-party content providers embedding trackers should be identified and assessed as data processors or independent controllers, with appropriate contractual safeguards. COMPLIANCE CONSIDERATIONS: Legal teams should review the Cookie Policy referenced in this provision to confirm it enumerates all tracking technologies including GPS and WiFi location tracking, provides clear descriptions of each cookie category's purpose, and implements an opt-in consent mechanism for non-essential tracking in jurisdictions that require it. The adequacy of consent UI and rejection mechanisms should be independently tested.
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The combination of first-party and third-party tracking technologies means your activity on Ticketmaster's platforms is monitored in detail, and third-party trackers embedded in the site operate under those parties' own privacy terms rather than Ticketmaster's policy.
Your browsing behavior, location, device information, and the websites you visit before and after Ticketmaster are tracked through multiple technologies, and some of this tracking is performed by third parties embedded in the site whose practices are governed by their own policies.
ConductAtlas has identified this type of provision across 29 platforms. See the full comparison.
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