Ticketmaster uses cookies, web beacons, GPS, and WiFi tracking on its websites and apps to collect your browsing behavior, location, device details, and IP address, and third-party content on the site may add its own trackers.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The combination of first-party and third-party tracking technologies means your activity on Ticketmaster's platforms is monitored in detail, and third-party trackers embedded in the site operate under those parties' own privacy terms rather than Ticketmaster's policy.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Previous 'Cookies and Tracking Technologies' provision now includes more detailed enumeration of tracking methods and explicit disclosure of third-party tracking.
View full change record →Your browsing behavior, location, device information, and the websites you visit before and after Ticketmaster are tracked through multiple technologies, and some of this tracking is performed by third parties embedded in the site whose practices are governed by their own policies.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"When you use our websites or apps, subject to your choices, we use tracking tools like browser cookies and web beacons and technology like GPS and WiFi to collect information about you. This information includes the browser and device you're using, your IP address, your location, the site you came from, what you did and didn't use our site/app for, or the site you visit when you leave us. Our site may also serve third-party content that contains their own cookies or tracking technology.Excerpt from Ticketmaster's Privacy Policy
REGULATORY LANDSCAPE: Cookie and tracking technology use engages the EU ePrivacy Directive as implemented in member states, UK PECR, and GDPR consent requirements for non-essential cookies.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The combination of first-party and third-party tracking technologies means your activity on Ticketmaster's platforms is monitored in detail, and third-party trackers embedded in the site operate under those parties' own privacy terms rather than Ticketmaster's policy.
Your browsing behavior, location, device information, and the websites you visit before and after Ticketmaster are tracked through multiple technologies, and some of this tracking is performed by third parties embedded in the site whose practices are governed by their own policies.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ticketmaster.