If you create a custom AI avatar on Synthesia, the company collects video and audio recordings of your face and voice, which are biometric data protected by specific laws in several US states.
Creating a custom AI avatar means Synthesia stores biometric data — recordings of your face and voice — which triggers legal protections in Illinois, Texas, and California that require written consent and impose strict retention and deletion obligations.
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Compare across platforms →Facial and voice data are among the most sensitive categories of personal information and are specifically regulated under Illinois BIPA, Texas CUBI, and CPRA's biometric provisions — violations can result in statutory damages and class action lawsuits.
(1) REGULATORY FRAMEWORK: Illinois BIPA (740 ILCS 14/10–14/25) requires written informed consent before collecting biometric identifiers including facial geometry and voiceprints; Texas CUBI (Tex. Bus. & Com. Code §503.001) requires informed consent before capturing biometric identifiers; CCPA/CPRA defines biometric information as sensitive personal information requiring opt-in consent (Cal. Civ. Code §1798.140(ae)); GDPR Art. 9 classifies biometric data processed for identification as special category data requiring explicit consent or another Art. 9(2) basis. Enforcement by Illinois AG, Texas AG, California Privacy Protection Agency, and EU/UK DPAs. (2)
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