Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'FTC has enforcement authority over deceptive tracking practices and inadequate disclosure of cookie-based data collection under FTC Act Section 5.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Cookies and Tracking Technologies clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Cookies and Tracking Technologies clauses across approximately 27 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Cookies and Tracking Technologies — Synthesia

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What it is

Synthesia uses cookies and tracking tools to monitor how you use their website and platform, and you can adjust your preferences through their cookie consent manager.

Consumer impact (what this means for users)

Synthesia tracks your platform usage through cookies and similar technologies; you can limit this tracking by adjusting your cookie preferences in their consent tool when you visit the site.

Cross-platform context

See how other platforms handle Cookies and Tracking Technologies and similar clauses.

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Why it matters (compliance & risk perspective)

Cookie-based tracking by AI platforms may capture sensitive behavioural data about your use of AI video creation tools, and inadequate consent mechanisms for analytics cookies can violate GDPR and ePrivacy Directive requirements.

View original clause language

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your use of our platform, including pages visited, features used, and interactions with our content. You can manage your cookie preferences through our cookie consent tool or your browser settings.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: EU ePrivacy Directive (2002/58/EC, as amended) and GDPR Art. 6 require prior informed consent for non-essential cookies for EU/UK users; UK PECR (SI 2003/2426) mirrors ePrivacy requirements; CCPA/CPRA treats certain cookie-based data sharing as 'sale' or 'sharing' of personal information triggering opt-out rights. ICO, CNIL, and other EU DPAs actively enforce cookie consent requirements. (2)

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Applicable agencies

FTC

FTC has enforcement authority over deceptive tracking practices and inadequate disclosure of cookie-based data collection under FTC Act Section 5.
File a complaint →

Provision details

Document information

Document

Synthesia Privacy Policy

Entity

Synthesia

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004288

Document ID

CA-D-00470

Evidence Provenance

Source URL

https://www.synthesia.io/privacy-policy

Wayback Machine

View archived versions →

SHA-256

7648d9071447f69ed848238281e6ab982ee2d650c8e20eb74c961b356314a183

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Synthesia | Document: Synthesia Privacy Policy | Record: CA-P-004288
Captured: 2026-04-30 07:49:32 UTC | SHA-256: 7648d9071447f69e…
URL: https://conductatlas.com/platform/synthesia/synthesia-privacy-policy/cookies-and-tracking-technologies/
Accessed: May 2, 2026

Classification

Severity

Medium

Cookies and Tracking Technologies