Segment · Segment Terms of Service · View original document ↗

Data Processing and Privacy

High severity Medium confidence Explicitdocumentlanguage Rare · 4 of 325 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Segment Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.
Document Record

What it is

If you use Twilio to handle personal information about people, a separate Data Processing Addendum applies and governs how Twilio processes that data on your behalf.

This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The terms establish that personal data processing is governed by a separately incorporated DPA, which is the operative compliance instrument for GDPR and CCPA obligations; customers must review and understand the DPA to meet their legal data processing obligations.

Interpretive note: The adequacy of the DPA for specific regulatory frameworks (GDPR, CCPA, HIPAA) cannot be assessed without reviewing the current DPA document, which is incorporated by reference.

Recent Activity

This document changed recently

Medium May 9, 2026

The updated terms establish a binding arbitration requirement for users domiciled or registered in Mexico, replacing prior dispute resolution procedures. Under the revised Section 10.5, Mexico-domici…

Consumer impact (what this means for users)

Customers processing personal data of end users through Twilio's platform are subject to the Data Processing Addendum, which governs Twilio's role as a data processor and the parties' respective data protection obligations.

How other platforms handle this

Cloudflare Medium

Cloudflare's current Privacy Policy is incorporated into this Agreement by this reference and is located at https://www.cloudflare.com/privacypolicy/. In addition, by using the Services, you acknowledge and agree that internet transmissions are never completely private or secure.

Duo Security Medium

To the extent that Duo processes any Personal Data (as defined in the Duo Privacy Data Sheet) on behalf of Customer in connection with Customer's use of the Services, the terms of the Duo Data Processing Agreement ('DPA'), which are hereby incorporated by reference into this Agreement, shall apply a...

Oura Medium

If you access or use any of Oura's location-based services, such as by enabling GPS-based activity tracking through our Services, Oura may process the approximate or precise location of your device while the service is active. This data may be obtained via your device's service provider network ID, ...

See all platforms with this clause type →

Monitoring

Segment has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.

Start Watcher free trial Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
To the extent Customer uses the Services to process Personal Data, Customer agrees to the Data Processing Addendum (DPA), which is incorporated by reference into this Agreement and available at twilio.com/legal. The DPA governs the processing of Personal Data by Twilio on behalf of Customer.

— Excerpt from Segment's Segment Terms of Service

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision directly engages GDPR (particularly Articles 28 and 32, governing processor contracts and security obligations), CCPA (governing service provider relationships and data use restrictions), and potentially HIPAA where health-related communications are processed. Enforcement authorities include EU data protection authorities (lead authority determined by Twilio's EU establishment), the California Privacy Protection Agency, and HHS OCR for HIPAA-covered entities. (2) GOVERNANCE EXPOSURE: High for enterprise customers. The DPA is incorporated by reference rather than presented inline, meaning customers must proactively locate and review it; failure to do so may result in inadequate data processing agreements that expose the customer to regulatory risk under GDPR or CCPA. (3) JURISDICTION FLAGS: EU and UK customers have mandatory requirements for written data processing agreements under GDPR and UK GDPR respectively; the DPA mechanism is designed to address this but must be reviewed for adequacy. California customers should assess whether the DPA's service provider restrictions are sufficient to prevent Twilio from using customer data for cross-context behavioral advertising. Healthcare and financial services customers should assess whether additional agreements (BAA, financial data protections) are needed. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams must ensure the DPA is executed and current before processing personal data. Data mapping exercises should document Twilio as a processor and specify the categories of personal data, purposes of processing, and retention periods. Sub-processor lists should be reviewed and change notification mechanisms confirmed. (5) COMPLIANCE CONSIDERATIONS: Legal and privacy teams should review the current DPA at twilio.com/legal, assess sub-processor arrangements and international transfer mechanisms (Standard Contractual Clauses or equivalent), and ensure data subject rights request procedures account for Twilio's role as processor.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

Track 1 platform — free Try Watcher free for 14 days

Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.

Applicable agencies

  • FTC
    The FTC oversees data privacy and security practices for commercial entities and may be relevant to inadequate data processing agreements under US privacy standards
    File a complaint →
  • State AG
    State attorneys general in California and other states with comprehensive privacy laws may enforce data processing obligations applicable to Twilio customers
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Segment Terms of Service
Entity
Segment
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-011142
Document ID
CA-D-00699
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
af03df8d0e0c4e83dcffecbf61c3d39cc654d6677eb69c928c612842ffb5a8fa
Analysis generated
May 10, 2026 21:16 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Segment
Document: Segment Terms of Service
Record ID: CA-P-011142
Captured: 2026-05-10 21:16:39 UTC
SHA-256: af03df8d0e0c4e83…
URL: https://conductatlas.com/platform/segment/segment-terms-of-service/data-processing-and-privacy/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Professional Governance Intelligence

Need to monitor specific governance provisions?

Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Start Professional free trial

Or start with Watcher →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Segment's Data Processing and Privacy clause do?

The terms establish that personal data processing is governed by a separately incorporated DPA, which is the operative compliance instrument for GDPR and CCPA obligations; customers must review and understand the DPA to meet their legal data processing obligations.

How does this clause affect you?

Customers processing personal data of end users through Twilio's platform are subject to the Data Processing Addendum, which governs Twilio's role as a data processor and the parties' respective data protection obligations.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 4 platforms. See the full comparison.

Is ConductAtlas affiliated with Segment?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Segment.