Segment · Segment Terms of Service · View original document ↗

Acceptable Use Policy Compliance

Medium severity Medium confidence Explicitdocumentlanguage Unique · 0 of 343 platforms
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Document Record

What it is

You must follow Twilio's Acceptable Use Policy, which Twilio can update at any time, and by continuing to use the services after an update you automatically agree to the new rules.

This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The terms incorporate the AUP by reference and authorize Twilio to unilaterally update it, with continued service use constituting acceptance, meaning customers' obligations under the agreement can change without requiring affirmative re-consent.

Interpretive note: The enforceability of deemed-acceptance through continued use for material policy changes may vary by jurisdiction, particularly in consumer-protection contexts.

Recent Activity

This document changed recently

Medium May 9, 2026

The updated terms establish a binding arbitration requirement for users domiciled or registered in Mexico, replacing prior dispute resolution procedures. Under the revised Section 10.5, Mexico-domiciled users must first engage in good faith negotiations with Segment for up to 30 days, and if unresolved, disputes proceed to binding arbitration administered by the Centro de Arbitraje de México (CAM) in Mexico City before a sole arbitrator, with both parties splitting arbitration costs. Additionally, the agreement now explicitly carves out Mexico's Federal Consumer Protection Law (Ley Federal de Protección al Consumidor), stating it does not apply to this commercial agreement. Mexico users also face a new obligation to comply with anti-money laundering and anti-corruption requirements under applicable Mexican law.

View change record →
Medium May 5, 2026

Segment's updated terms now apply Japan-specific dispute resolution, verification, and tax requirements to customers domiciled or registered in Japan. The agreement now states that arbitration proceedings for Japanese customers will take place in Mexico City, Japan (implied Tokyo venue under the new Japan section), conducted in English. Japanese customers may be required to submit government-issued ID documents and complete verification processes as required under applicable Japanese law, including the Act on Prevention of Transfer of Criminal Proceeds and the Telecommunications Business Act. All fees are payable in Japanese Yen, and taxes will include Japanese consumption tax. Intellectual property rights now incorporate Japanese Copyright Act provisions. You can review the specific verification requirements by contacting Segment or reviewing the applicable service section.

View change record →

Consumer impact (what this means for users)

Customers accept that their permitted uses of the platform are governed by a policy document that Twilio can revise unilaterally, and that continued use constitutes acceptance of any new restrictions or requirements.

How other platforms handle this

Cloudflare Medium

You agree not to engage in any of the following prohibited activities: (i) copying, distributing, or disclosing any part of the Service in any medium, including without limitation by any automated or non-automated 'scraping'; (ii) using any automated system, including without limitation 'robots,' 's...

Vercel Medium

You agree not to engage in any of the following prohibited activities: (i) copying, distributing, or disclosing any part of the Service in any medium, including without limitation by any automated or non-automated 'scraping'; (ii) using any automated system, including without limitation 'robots,' 's...

Cohere Medium

Customer agrees to comply with Cohere's Acceptable Use Policy, as updated from time to time, which is incorporated into this Agreement by reference. Customer may not use the Services for any unlawful purpose, to generate content that infringes third-party rights, or in any manner that violates appli...

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▸ View Original Clause Language DOCUMENT RECORD
"
Customer's use of the Services must comply with Twilio's Acceptable Use Policy (AUP), which is incorporated by reference into this Agreement. Twilio may update the AUP from time to time, and Customer's continued use of the Services following any such update constitutes acceptance of the revised AUP.

— Excerpt from Segment's Segment Terms of Service

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: Unilateral modification of incorporated policies may engage consumer contract fairness standards in the EU (Unfair Contract Terms Directive) and analogous state-level protections in the US. The FTC has scrutinized practices where material changes to terms occur without adequate notice or consent mechanisms. (2) GOVERNANCE EXPOSURE: Medium. The AUP governs permissible uses of the platform and its unilateral modification creates a rolling compliance obligation; customers must actively monitor AUP updates to remain compliant and avoid suspension. (3) JURISDICTION FLAGS: EU customers may have additional protections regarding unfair contract terms that unilaterally alter the balance of obligations; US customers have fewer statutory protections in commercial contexts. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should establish a process to monitor AUP updates and assess their impact on existing use cases. Enterprise contracts may negotiate for advance notice of material AUP changes and an opportunity to terminate if changes are unacceptable. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should subscribe to Twilio's policy update notifications and implement a review process to ensure ongoing AUP compliance, particularly for high-volume messaging or sensitive communication use cases.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC may be relevant where unilateral policy modification without affirmative consent raises unfair or deceptive practices concerns
    File a complaint →

Applicable regulations

DSA
European Union

Provision details

Document information
Document
Segment Terms of Service
Entity
Segment
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-011141
Document ID
CA-D-00699
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
af03df8d0e0c4e83dcffecbf61c3d39cc654d6677eb69c928c612842ffb5a8fa
Analysis generated
May 10, 2026 21:16 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Segment
Document: Segment Terms of Service
Record ID: CA-P-011141
Captured: 2026-05-10 21:16:39 UTC
SHA-256: af03df8d0e0c4e83…
URL: https://conductatlas.com/platform/segment/segment-terms-of-service/acceptable-use-policy-compliance/
Accessed: June 27, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Segment's Acceptable Use Policy Compliance clause do?

The terms incorporate the AUP by reference and authorize Twilio to unilaterally update it, with continued service use constituting acceptance, meaning customers' obligations under the agreement can change without requiring affirmative re-consent.

How does this clause affect you?

Customers accept that their permitted uses of the platform are governed by a policy document that Twilio can revise unilaterally, and that continued use constitutes acceptance of any new restrictions or requirements.

Is ConductAtlas affiliated with Segment?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Segment.