Provision record
Segment · Segment Terms of Service · View original document ↗

Acceptable Use Policy Compliance

Medium severity Medium confidence Explicit document language Common · 142 of 352 platforms
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Document Record

What it is

You must follow Twilio's Acceptable Use Policy, which Twilio can update at any time, and by continuing to use the services after an update you automatically agree to the new rules.

This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The terms incorporate the AUP by reference and authorize Twilio to unilaterally update it, with continued service use constituting acceptance, meaning customers' obligations under the agreement can change without requiring affirmative re-consent.

Interpretive note: The enforceability of deemed-acceptance through continued use for material policy changes may vary by jurisdiction, particularly in consumer-protection contexts.

Recent Activity

This document changed recently

Medium May 9, 2026

The updated terms establish a binding arbitration requirement for users domiciled or registered in Mexico, replacing prior dispute resolution procedures. Under the revised Section 10.5, Mexico-domiciled users must first engage in good faith negotiations with Segment for up to 30 days, and if unresolved, disputes proceed to binding arbitration administered by the Centro de Arbitraje de México (CAM) in Mexico City before a sole arbitrator, with both parties splitting arbitration costs. Additionally, the agreement now explicitly carves out Mexico's Federal Consumer Protection Law (Ley Federal de Protección al Consumidor), stating it does not apply to this commercial agreement. Mexico users also face a new obligation to comply with anti-money laundering and anti-corruption requirements under applicable Mexican law.

View change record →
Medium May 5, 2026

Segment's updated terms now apply Japan-specific dispute resolution, verification, and tax requirements to customers domiciled or registered in Japan. The agreement now states that arbitration proceedings for Japanese customers will take place in Mexico City, Japan (implied Tokyo venue under the new Japan section), conducted in English. Japanese customers may be required to submit government-issued ID documents and complete verification processes as required under applicable Japanese law, including the Act on Prevention of Transfer of Criminal Proceeds and the Telecommunications Business Act. All fees are payable in Japanese Yen, and taxes will include Japanese consumption tax. Intellectual property rights now incorporate Japanese Copyright Act provisions. You can review the specific verification requirements by contacting Segment or reviewing the applicable service section.

View change record →

Consumer impact (what this means for users)

Customers accept that their permitted uses of the platform are governed by a policy document that Twilio can revise unilaterally, and that continued use constitutes acceptance of any new restrictions or requirements.

How other platforms handle this

Riot Games Medium

players may report each other and submit info about their in-game activity and actions to help us determine if the reported behavior constitutes a violation of rules and policies that apply to player conduct

Zoom Medium

Zoom uses advanced tools to automatically scan certain types of content such as virtual backgrounds, profile images, incoming emails to Zoom's native email service from someone who is not a Zoom Email user, and files uploaded or exchanged through chat...

Tinder Medium

In assessing misuse, we consider factors such as evidence that a report was motivated by bias or hatred (e.g., based on protected characteristics such as race, sexual orientation, or gender identity) or other malicious intent.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Customer's use of the Services must comply with Twilio's Acceptable Use Policy (AUP), which is incorporated by reference into this Agreement. Twilio may update the AUP from time to time, and Customer's continued use of the Services following any such update constitutes acceptance of the revised AUP.

Excerpt from Segment's Terms of Service

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: Unilateral modification of incorporated policies may engage consumer contract fairness standards in the EU (Unfair Contract Terms Directive) and analogous state-level protections in the US.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

DSA
European Union

Provision details

Document information
Document
Segment Terms of Service
Entity
Segment
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-011141
Document ID
CA-D-00699
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
af03df8d0e0c4e83dcffecbf61c3d39cc654d6677eb69c928c612842ffb5a8fa
Analysis generated
May 10, 2026 21:16 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Segment
Document: Segment Terms of Service
Record ID: CA-P-011141
Captured: 2026-05-10 21:16:39 UTC
SHA-256: af03df8d0e0c4e83…
URL: https://conductatlas.com/platform/segment/segment-terms-of-service/provision/CA-P-011141/acceptable-use-policy-compliance/
Accessed: Sept. 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Segment's Acceptable Use Policy Compliance clause do?

The terms incorporate the AUP by reference and authorize Twilio to unilaterally update it, with continued service use constituting acceptance, meaning customers' obligations under the agreement can change without requiring affirmative re-consent.

How does this clause affect you?

Customers accept that their permitted uses of the platform are governed by a policy document that Twilio can revise unilaterally, and that continued use constitutes acceptance of any new restrictions or requirements.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 142 platforms. See the full comparison.

Is ConductAtlas affiliated with Segment?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Segment.