You must follow Twilio's Acceptable Use Policy at all times, and violating it — even if the AUP has been quietly updated — can result in your account being shut down immediately.
This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause creates a binding compliance obligation tied to an external, mutable policy document. The unilateral amendment mechanism means the applicable use standards can change without separate notice or affirmative user acceptance, and enforcement is discretionary rather than limited to specified procedures.
The updated terms establish a binding arbitration requirement for users domiciled or registered in Mexico, replacing prior dispute resolution procedures. Under the revised Section 10.5, Mexico-domiciled users must first engage in good faith negotiations with Segment for up to 30 days, and if unresolved, disputes proceed to binding arbitration administered by the Centro de Arbitraje de México (CAM) in Mexico City before a sole arbitrator, with both parties splitting arbitration costs. Additionally, the agreement now explicitly carves out Mexico's Federal Consumer Protection Law (Ley Federal de Protección al Consumidor), stating it does not apply to this commercial agreement. Mexico users also face a new obligation to comply with anti-money laundering and anti-corruption requirements under applicable Mexican law.
View change record →Segment's updated terms now apply Japan-specific dispute resolution, verification, and tax requirements to customers domiciled or registered in Japan. The agreement now states that arbitration proceedings for Japanese customers will take place in Mexico City, Japan (implied Tokyo venue under the new Japan section), conducted in English. Japanese customers may be required to submit government-issued ID documents and complete verification processes as required under applicable Japanese law, including the Act on Prevention of Transfer of Criminal Proceeds and the Telecommunications Business Act. All fees are payable in Japanese Yen, and taxes will include Japanese consumption tax. Intellectual property rights now incorporate Japanese Copyright Act provisions. You can review the specific verification requirements by contacting Segment or reviewing the applicable service section.
View change record →Businesses relying on Twilio for critical communications infrastructure are subject to an external policy document that can change without direct notification, and any perceived violation can result in immediate loss of service access without a cure period.
How other platforms handle this
You agree not to post, upload, publish, submit or transmit any content that: (i) infringes, misappropriates or violates a third party's patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity or privacy; (ii) violates, or encourages any ...
Customer agrees to comply with HubSpot's Acceptable Use Policy, which is incorporated into this Agreement by reference. HubSpot may update the Acceptable Use Policy from time to time, and any changes will be effective upon posting to HubSpot's website. Customer's continued use of the Services follow...
In addition to these Terms, you also agree to: Our Acceptable Use Policy ("AUP"): https://legal.kajabi.com/policies/aup
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"Your use of the Services must comply with Twilio's Acceptable Use Policy ('AUP'), which is incorporated into these Terms by reference. Twilio may update the AUP from time to time by posting an updated version at www.twilio.com/legal/aup. Violation of the AUP may result in immediate suspension or termination of your account.— Excerpt from Segment's Segment Terms of Service
REGULATORY FRAMEWORK: AUP incorporation by reference is standard in SaaS agreements and generally enforceable under contract law. FTC Act Section 5 would apply if AUP enforcement were arbitrary or discriminatory. TCPA, CAN-SPAM, and FCC regulations are typically operationalized through AUP restrictions and violations thereof.
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This clause creates a binding compliance obligation tied to an external, mutable policy document. The unilateral amendment mechanism means the applicable use standards can change without separate notice or affirmative user acceptance, and enforcement is discretionary rather than limited to specified procedures.
Businesses relying on Twilio for critical communications infrastructure are subject to an external policy document that can change without direct notification, and any perceived violation can result in immediate loss of service access without a cure period.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Segment.