Samsung collects a wide range of personal data from you and your devices, including your name, address, location, browsing history, and even biometric information from products like wearables.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The breadth of data types collected across Samsung's device ecosystem means that users of multiple Samsung products may have significantly more personal data collected about them than users of a single product or service.
Interpretive note: The specific biometric data types collected from each Samsung device category are not exhaustively listed in the policy, and whether all listed categories are collected from all users or only from users of specific products is not fully specified.
Removal of the catchall broad collection statement that enumerated sensitive identifiers (SSN, driver's license, passport numbers) suggests migration to more specific categorical provisions, reducing transparency about comprehensive data collection practices.
View full change record →If you use Samsung smartphones, smart TVs, wearables, or home appliances, the policy authorizes collection of location data, health metrics, voice data, browsing history, and biometric information from those devices, which may be combined to form a detailed profile of your daily habits and behaviors.
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Samsung has changed this document before.
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"We collect information about you from a variety of sources, including information you provide directly to us, information collected automatically from your devices and use of our Services, and information from other sources. The types of personal information we collect include: Identifiers such as name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers. Biometric information. Geolocation data. Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with an internet website, application, or advertisement.— Excerpt from Samsung's Samsung Privacy Policy
REGULATORY LANDSCAPE: The collection of biometric information engages Illinois BIPA, Texas CUBI, and Washington's My Health MY Data Act, depending on the nature of the biometric data and the consumer's state of residence. The FTC Act's unfair or deceptive practices provisions apply to the accuracy and completeness of these disclosures. CCPA and CPRA require explicit disclosure of each category of personal information collected, the business purpose, and the categories of third parties with whom it is shared. GOVERNANCE EXPOSURE: High. The collection of biometric data is a heightened-risk category under multiple state statutes, with statutory damages available under BIPA regardless of demonstrated harm. The combination of health, location, and behavioral data from connected devices creates a rich data profile that regulators and plaintiffs' attorneys have increasingly scrutinized. JURISDICTION FLAGS: Illinois BIPA creates significant exposure for biometric data collection without written consent and a publicly available retention policy. California CPRA requires a separate disclosure for sensitive personal information including biometric data and precise geolocation. Texas and Washington state laws impose similar consent requirements for biometric data. CONTRACT AND VENDOR IMPLICATIONS: Organizations procuring Samsung enterprise devices should assess whether device-level data collection by Samsung (including from wearable health sensors) flows through to Samsung's central data infrastructure, and whether such flows require disclosure or consent mechanisms under applicable law. COMPLIANCE CONSIDERATIONS: Legal teams should map the specific biometric data types collected by Samsung wearables (e.g. heart rate, sleep patterns, body composition) against applicable state biometric statutes to determine whether Samsung's consent mechanisms satisfy each statute's written consent requirement. Data mapping exercises should document the full scope of data collected per device type.
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The breadth of data types collected across Samsung's device ecosystem means that users of multiple Samsung products may have significantly more personal data collected about them than users of a single product or service.
If you use Samsung smartphones, smart TVs, wearables, or home appliances, the policy authorizes collection of location data, health metrics, voice data, browsing history, and biometric information from those devices, which may be combined to form a detailed profile of your daily habits and behaviors.
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