Samsung Privacy Policy

This document is Samsung Electronics America's U.S.-facing consumer privacy policy, governing the collection, use, disclosure, and retention of personal information across Samsung's devices, apps, websites, and services, with stated legal bases including consent, contract performance, and legitimate interests. The policy states that Samsung collects a broad range of personal data categories including identifiers, biometric data, geolocation, financial information, internet activity, inferences, and health-related data from devices such as televisions, wearables, home appliances, and mobile phones, and authorizes sharing of this data with affiliates, service providers, advertising partners, and in connection with business transfers. The policy's breadth of data collection across interconnected device ecosystems (including smart TVs, refrigerators, and health-monitoring wearables) and its authorization of interest-based advertising and cross-context behavioral tracking are operationally distinct relative to many single-product privacy policies; the agreement asserts broad data use rights, though applicable law including the California Consumer Privacy Act and state biometric privacy statutes may constrain how some of these rights are exercised in practice. The policy engages CCPA and CPRA frameworks for California residents, granting opt-out rights for sharing of personal information for cross-context behavioral advertising, and references compliance with COPPA for services directed at children under 13; GDPR applicability is noted for users in the EU and EEA under separate regional notices. Compliance teams should note the policy's assertion of legitimate interest as a processing basis alongside consent, its retention of inferred data and behavioral profiles, and its disclosure of data to advertising ecosystem partners, all of which may require evaluation under applicable state privacy laws including those in Virginia, Colorado, Connecticut, and Texas, in addition to California.