Robinhood collects your device location, browsing history, search history, IP address, and unique device identifiers, including cookie data, in connection with your use of its services.
This analysis describes what Robinhood's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Collection of precise or approximate device location alongside browsing and search history enables behavioral profiling; under CPRA, geolocation data and certain device data may qualify as sensitive personal information subject to use limitation rights.
The updated privacy policy reorganizes how Robinhood discloses its handling of financial information, now grouping GLBA-regulated disclosures by individual service entity with updated reference links rather than listing all entities in a single section. The policy also removed coverage of Robinhood Social, meaning privacy practices for that social media product are no longer described in this statement. The revised policy clarifies that it applies when you are logged into services or interact through online customer service channels, and directs users to a separate Robinhood Markets US Online Privacy Statement for information about non-financial data collection practices.
View change record →The policy states Robinhood collects device location, browsing history, search history, and device identifiers including cookies and IP addresses, which may be used for analytics, advertising, and fraud detection purposes.
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Geolocation Information
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
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"Geolocation data, such as device location. Internet or other electronic network activity information, such as browsing history, search history, and information regarding a consumer's interaction with an internet website, application, or advertisement. Device identifiers, such as IP address, unique device identifiers, and cookie data.— Excerpt from Robinhood's Robinhood Privacy Policy
1) REGULATORY LANDSCAPE: Geolocation data qualifies as sensitive personal information under CPRA, triggering the right to limit its use and disclosure. The FTC has brought actions related to deceptive geolocation data practices. Mobile device location data collection also engages state wiretapping and location privacy statutes in some jurisdictions. 2) GOVERNANCE EXPOSURE: Medium. CPRA's sensitive personal information use limitation right requires that geolocation data be used only for purposes that are reasonably necessary and proportionate to the stated collection purpose, unless the user has not exercised the limitation right. Compliance teams should confirm that geolocation data is not shared with advertising partners unless users have not exercised limitation rights. 3) JURISDICTION FLAGS: California is the primary jurisdiction for sensitive personal information rights. Illinois, New York, and other states have location privacy statutes that may apply to mobile geolocation collection. 4) CONTRACT AND VENDOR IMPLICATIONS: Analytics and advertising vendors receiving geolocation or device identifier data should be assessed for compliance with CPRA sensitive personal information restrictions and applicable state location privacy requirements. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that the right to limit use of sensitive personal information including geolocation is implemented in Robinhood's privacy settings, that geolocation data flows are documented and minimized, and that cookie consent mechanisms satisfy applicable state and federal requirements.
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Collection of precise or approximate device location alongside browsing and search history enables behavioral profiling; under CPRA, geolocation data and certain device data may qualify as sensitive personal information subject to use limitation rights.
The policy states Robinhood collects device location, browsing history, search history, and device identifiers including cookies and IP addresses, which may be used for analytics, advertising, and fraud detection purposes.
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