Samsung may share your personal data with related companies, business partners, and third-party service providers, and if Samsung is sold or merges with another company, your data may be transferred to that new entity.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
In a business acquisition or merger, your personal data could be transferred to a new company with different privacy practices, and you may not receive advance notice or have an opportunity to opt out before the transfer occurs.
Your Samsung personal data may be transferred to an acquiring entity in a business sale or merger, meaning a company you have never interacted with could receive your detailed profile, browsing history, and device usage data.
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We may share your personal data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. We may also share your personal data with advertising partners to display relevant advertising to y...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Policy.
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"We may share your personal information with our affiliates and subsidiaries, with service providers who perform services on our behalf, with advertising partners, and in connection with a merger, acquisition, or sale of all or a portion of our assets. In the event of a business transfer, your personal information may be transferred to the acquiring entity.— Excerpt from Samsung's Samsung Privacy Policy
REGULATORY LANDSCAPE: The FTC has issued guidance and enforcement actions addressing the treatment of consumer data in business transfers, including requirements that acquiring entities honor the original privacy commitments under which data was collected unless consumer consent is obtained for material changes. CPRA requires that data transferred in business acquisitions be subject to the same consumer rights as data held by the original entity. GOVERNANCE EXPOSURE: Medium. Business transfer provisions are standard across consumer privacy policies, but the breadth of Samsung's data collection means the volume and sensitivity of data potentially transferred in an acquisition is significant. The acquiring entity's privacy practices and regulatory standing would need to be evaluated. JURISDICTION FLAGS: CPRA imposes requirements on successor entities that receive California consumer data in business transfers. EU and UK GDPR impose additional transfer safeguards if data is transferred to entities outside the EEA or UK, though this policy governs U.S. users. CONTRACT AND VENDOR IMPLICATIONS: Due diligence in any acquisition of Samsung or a Samsung business unit should include a comprehensive assessment of Samsung's data holdings, consent records, and outstanding consumer rights requests, as these obligations transfer with the data. COMPLIANCE CONSIDERATIONS: Legal teams should ensure that Samsung's data transfer provisions in vendor and partner agreements require the same consumer protections in the event of a downstream business transfer, and that Samsung's notification procedures in the event of a business transfer are consistent with applicable state and federal law.
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In a business acquisition or merger, your personal data could be transferred to a new company with different privacy practices, and you may not receive advance notice or have an opportunity to opt out before the transfer occurs.
Your Samsung personal data may be transferred to an acquiring entity in a business sale or merger, meaning a company you have never interacted with could receive your detailed profile, browsing history, and device usage data.
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