Ro Privacy Policy

Ro's privacy policy explains what personal information Ro collects about you, how it uses and shares that information, and what rights you have over it. Ro collects highly sensitive health data—including your medical history, mental health, genetics, prescriptions, and sexual orientation—and uses it to provide services, personalize content, and serve targeted advertising. You have rights to access, delete, or limit use of your data, but deleting required information may mean losing access to some or all of Ro's services.

Ro's privacy policy establishes the categories of personal information Ro collects, the purposes for which it is used, the parties with whom it is shared, and the rights available to users. Ro collects an extensive range of sensitive health data—including medical history, mental health information, genetics, prescriptions, lab results, medical photos, insurance information, and information about sex life and sexual orientation—and uses that information to deliver services, provide personalized content, measure advertising effectiveness, and serve targeted advertising in accordance with applicable legal requirements. Ro may employ AI technologies to process user information for these business purposes, subject to a firm requirement that critical healthcare decisions always involve human oversight from qualified healthcare professionals. Users in qualifying U.S. states hold rights to access, portability, deletion, and the ability to limit or opt out of the use of their sensitive data for advertising and other non-service purposes, including through a dedicated 'Your Privacy Choices' link; however, exercising certain rights—such as requesting deletion—may result in loss of access to part or all of Ro's services.

Because Ro collects deeply sensitive health information—including mental health, genetics, prescriptions, medical photos, and sexual orientation—and uses it for both care delivery and targeted advertising, users should be aware of how broadly their data is processed. Ro may also share customer information such as email addresses with service providers who use it in advertising targeting processes. AI technologies may process your information for multiple business purposes, though Ro requires human oversight from qualified healthcare professionals for critical healthcare decisions. If you are a resident of a qualifying U.S. state, you can opt out of the sale of your personal information and its use for targeted advertising by clicking the 'Your Privacy Choices' link, and you can separately request to limit or opt out of Ro's and its partners' use of your sensitive data for tailored advertising.