This analysis describes what Ro's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This right constrains Ro's and its partners' ability to use sensitive data—which may include health information—for advertising, giving users a mechanism to restrict that use.
The updated policy establishes that Ro has enabled contractual settings with certain advertising partners that restrict those partners' use of data to service provision only, meaning those partners may not use the information for their own advertising or profiling purposes. The policy also expands the list of states where Ro does not sell sensitive personal information for tailored advertising, adding New Jersey, New Hampshire, Nebraska, Iowa, and Delaware. For residents of the newly added states and others covered by partner settings, default restrictions on data use may apply even without an explicit opt-out. You can manage advertising preferences through the policy's stated opt-out mechanisms, including the 'Your Privacy Choices' page and Global Privacy Control signals.
View change record →You may limit or opt out of Ro's and its partners' processing of your sensitive data for tailored advertising and other non-service purposes, subject to what is otherwise permitted by law.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
You may have the right to object to or opt out of certain uses of your information.
"You have a right to limit or opt out of our use of sensitive data for purposes other than to provide the services or goods you request or as otherwise permitted by law, including our and our partner's processing of sensitive data for tailored advertising purposes.Excerpt from Ro's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This right constrains Ro's and its partners' ability to use sensitive data—which may include health information—for advertising, giving users a mechanism to restrict that use.
You may limit or opt out of Ro's and its partners' processing of your sensitive data for tailored advertising and other non-service purposes, subject to what is otherwise permitted by law.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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