This analysis describes what Ro's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy establishes that Ro has enabled contractual settings with certain advertising partners that restrict those partners' use of data to service provision only, meaning those partners may not use the information for their own advertising or profiling purposes. The policy also expands the list of states where Ro does not sell sensitive personal information for tailored advertising, adding New Jersey, New Hampshire, Nebraska, Iowa, and Delaware. For residents of the newly added states and others covered by partner settings, default restrictions on data use may apply even without an explicit opt-out. You can manage advertising preferences through the policy's stated opt-out mechanisms, including the 'Your Privacy Choices' page and Global Privacy Control signals.
View change record →How other platforms handle this
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein.
Users 18 years old and older will see personalized ads on Roblox (with consent, where required).
"we do not use sensitive personal information for tailored advertising purposes in Maryland, Washington, or Nevada, in accordance with applicable privacy laws in those states.Excerpt from Ro's Privacy Policy
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “we do not use sensitive personal information for tailored advertising purposes in Maryland, Washington, or Nevada, in accordance with applicable privacy laws in those states.”
ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ro.