Ro · Ro Privacy Policy · View original document ↗

Use of Information for Targeted Advertising and Content

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Ro's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes that personal information is used for targeted advertising and effectiveness measurement, which is significant given the sensitive nature of the health data Ro collects.

Consumer impact (what this means for users)

Ro uses your information to target you with more relevant advertising and personalized content and to measure the effectiveness of that advertising, subject to applicable legal requirements.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Instacart Medium

We use your Personal Information to (a) help maintain the security and integrity of the Services, (b) detect, prevent, investigate, and protect you, our business, our users, and others from fraud...

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

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▸ View Original Clause Language DOCUMENT RECORD
"
Provide you (in accordance with applicable legal requirements) with more relevant advertisements and personalized content, and measure or understand the effectiveness of advertising and content we serve to you and others...

— Excerpt from Ro's Ro Privacy Policy

Provision details

Document information
Document
Ro Privacy Policy
Entity
Ro
Document last updated
July 5, 2026
Tracking information
First tracked
July 5, 2026
Last verified
July 9, 2026
Record ID
CA-P-067965
Document ID
CA-D-00905
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
fd8e38702aa47447615a3625653591159b0e77ea6255a1ce4be0d067ec9913a4
Analysis generated
July 5, 2026 02:19 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Ro
Document: Ro Privacy Policy
Record ID: CA-P-067965
Captured: 2026-07-05 02:19:53 UTC
SHA-256: fd8e38702aa47447…
URL: https://conductatlas.com/platform/ro/ro-privacy-policy/provision/CA-P-067965/use-of-information-for-targeted-advertising-and-content/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Ro's Use of Information for Targeted Advertising and Content clause do?

This clause establishes that personal information is used for targeted advertising and effectiveness measurement, which is significant given the sensitive nature of the health data Ro collects.

How does this clause affect you?

Ro uses your information to target you with more relevant advertising and personalized content and to measure the effectiveness of that advertising, subject to applicable legal requirements.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Ro?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ro.