OpenAI can use what you type into ChatGPT — your questions, prompts, and conversations — to train and improve its AI models, unless you go into your settings and turn this off.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for incorporating user-submitted content into model training workflows. The authorization to use content for training purposes is a core operational practice, while the opt-out mechanism for service improvement uses creates a bifurcated data practice dependent on user configuration.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
View change record →The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
View change record →The updated policy now explicitly authorizes OpenAI to promote products and services to users through direct marketing on third-party properties and to share limited information with select marketing partners (who are not service providers) to support these efforts. The policy states that some marketing partners may receive information through cookies and similar technologies. The revised terms establish that these marketing practices are subject to user choices and controls, with additional information and opt-out options available. You can make choices about the use of your information for third-party product promotion purposes through controls referenced in the policy.
View change record →By default, your conversation content — including any sensitive information you type — may be used to train OpenAI's AI models; this is an opt-out rather than opt-in arrangement, meaning most users are enrolled without affirmative consent.
How other platforms handle this
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
Perplexity may process the following data if AI features are enabled: Customer Content and context
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"We may use Content you provide us to train our models, for example to improve ChatGPT's ability to respond to requests. We take steps to reduce the chance that the training process will cause models to reproduce your personal information. Depending on your settings, we may also use your Content to improve our Services; you can opt-out of this in your account settings.Excerpt from OpenAI's Privacy Policy
(1) REGULATORY FRAMEWORK: This provision implicates GDPR Art.
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This provision establishes the operational basis for incorporating user-submitted content into model training workflows. The authorization to use content for training purposes is a core operational practice, while the opt-out mechanism for service improvement uses creates a bifurcated data practice dependent on user configuration.
By default, your conversation content — including any sensitive information you type — may be used to train OpenAI's AI models; this is an opt-out rather than opt-in arrangement, meaning most users are enrolled without affirmative consent.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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