OpenAI updated its privacy policy on June 7, 2026 to add explicit language about how it collects and uses advertising data for Free and Go users. The updated policy now states that OpenAI receives information from advertisers and data partners to personalize ads shown to Free and Go users and to measure ad effectiveness. The policy also adds a new data control mechanism allowing Free and Go users to manage what data is used for ad personalization through account settings.
Consumers: The policy now explicitly discloses how your data is used for ads and gives you a control mechanism in your account settings.
The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
→ Access the advertising controls in your account settings (Settings > Data Controls) to review and adjust what data OpenAI uses to personalize ads shown to you.
→ Review the updated privacy policy to understand how your data is used by advertisers and data partners.
→ If you do not want personalized ads, you can adjust your settings using the advertising controls or the Your Privacy Choices link on OpenAI's website.
This is the 2nd significant Advertising Use Expansion change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 4 material changes to this document over 88 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, OpenAI has made 7 significant changes.
4 of OpenAI's significant changes have been classified as negative for consumers.
Policy now explicitly discloses that OpenAI receives information from advertisers and data partners to personalize ads and measure effectiveness for Free and Go users.
Free and Go users can now use advertising controls in account settings to manage what data is used for ad personalization.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
OpenAI added explicit language disclosing advertiser data partnerships and ad personalization practices for Free and Go users. The policy now identifies ad personalization and ad effectiveness measurement as primary uses of personal data for these …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002739.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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