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OpenAI updated its privacy policy on June 7, 2026 to add explicit language about how it collects and uses advertising data for Free and Go users. The updated policy now states that OpenAI receives information from advertisers and data partners to personalize ads shown to Free and Go users and to measure ad effectiveness. The policy also adds a new data control mechanism allowing Free and Go users to manage what data is used for ad personalization through account settings.
The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
The updated policy adds explicit documentation of a commercial data processing practice (advertiser partnerships and ad targeting) that directly affects Free and Go users' data use. This change establishes a clear, disclosed legal basis for processing user data for advertising purposes and introduces user controls, which aligns the policy with actual operational practice and meets transparency expectations under privacy regulations like GDPR and CCPA.
→ Access the advertising controls in your account settings (Settings > Data Controls) to review and adjust what data OpenAI uses to personalize ads shown to you.
→ Review the updated privacy policy to understand how your data is used by advertisers and data partners.
→ If you do not want personalized ads, you can adjust your settings using the advertising controls or the Your Privacy Choices link on OpenAI's website.
→ Your data will continue to be used for ad personalization and shared with advertisers under the terms stated in the updated policy.
→ OpenAI will measure the effectiveness of ads shown to you using your personal data as described in the policy.
This is the 3rd significant Advertising Use Expansion change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 8 material changes to this document over 88 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, OpenAI has made 11 significant changes.
6 of OpenAI's significant changes have been classified as negative for consumers.
Policy now explicitly discloses that OpenAI receives information from advertisers and data partners to personalize ads and measure effectiveness for Free and Go users.
Free and Go users can now use advertising controls in account settings to manage what data is used for ad personalization.
These clauses may change again. Monitor gets you a same-day alert with the diff.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
The policy now explicitly discloses how your data is used for ads and gives you a control mechanism in your account settings.
OpenAI added explicit language disclosing advertiser data partnerships and ad personalization practices for Free and Go users. The policy now identifies ad personalization and ad effectiveness measurement as primary uses of personal data for these tiers, alongside new user controls via account settings. For organizations that mention OpenAI's privacy practices to their users or that integrate OpenAI services, this change introduces new disclosure obligations: privacy notices may need to reflect that OpenAI uses user data for ad personalization when offering Free or Go tier access. The change does not materially alter controller-processor relationships under GDPR (OpenAI remains controller for this processing), but privacy impact assessments should reflect the expanded commercial use of user data for advertising purposes.
Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002739.
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