OpenAI's privacy policy was restructured on June 12, 2026, adding a table of contents and clarifying how personal data is used. The most material change is new language explicitly disclosing that Free and Go users' personal data may be received from advertisers and data partners, and that OpenAI personalizes ads and measures ad effectiveness for these users. The policy also adds explicit language stating Free and Go users can control ad personalization through account settings.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
The updated policy explicitly discloses that OpenAI receives data from advertisers and personalizes ads for Free and Go users. This clarification affects how users understand their data flows and makes available controls more transparent; users can now explicitly manage ad personalization through documented settings rather than relying on general cookie controls.
→ Review your account settings under Settings > Data Controls to see ad personalization options available to you.
→ If you are a Free or Go user and prefer not to receive personalized ads, adjust your advertising controls in Settings > Data Controls.
→ If you do not adjust settings, OpenAI will continue to use advertiser data to personalize ads shown to you as stated in the updated policy.
→ Advertiser and third-party data will be used to measure ad effectiveness on your account as described in the policy.
This is the 4th significant Advertising Use Expansion change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 10 material changes to this document over 93 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, OpenAI has made 13 significant changes.
7 of OpenAI's significant changes have been classified as negative for consumers.
Added explicit language stating OpenAI receives information from advertisers and data partners to personalize ads for Free and Go users.
Newly documented that Free and Go users can control ad personalization through account settings in Settings > Data Controls.
Policy restructured with explicit section headings for clarity, including new sections on data controls and rights.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
The policy now tells you that companies buying ads can share data about you with OpenAI, which uses it to show you personalized ads.
You can now see that controls exist in your settings to limit how your data is used for personalized ads.
OpenAI clarified its privacy policy on June 12, 2026 to explicitly disclose advertiser data partnerships and ad personalization practices for Free and Go users. The change adds disclosure language around third-party advertiser data reception and explicitly documents user controls over ad personalization. This appears responsive to transparency requirements under GDPR, CCPA, and similar privacy regimes. Organizations that store this privacy policy for compliance records should update their version control, and those with data processing agreements with OpenAI may wish to review whether existing DSPAs or Standard Contractual Clauses adequately document these advertiser partnerships and ad personalization mechanisms.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002871.
No material change detected. The sentence describing data usage for model training remains identical in both versions. The policy continues …
In an update detected on July 26, 2026, OpenAI's API Data Usage Policy retained its existing language stating that data …
This change appears to be a no-op: the BEFORE and AFTER text are identical. The sentence about Apple integrations and …
H.R. 8094 would make the FTC the referee for AI model disclosure. It also names system cards as a way to comply, which turns a voluntary in…
The bill does not regulate most AI startups directly. But it changes the companies they depend on. Here is what the first federal AI law wo…
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Get alerted when this policy changes again, including what changed and why it matters.