OpenAI's privacy policy was restructured on June 12, 2026, adding a table of contents and clarifying how personal data is used. The most material change is new language explicitly disclosing that Free and Go users' personal data may be received from advertisers and data partners, and that OpenAI personalizes ads and measures ad effectiveness for these users. The policy also adds explicit language stating Free and Go users can control ad personalization through account settings.
Consumers: The policy now tells you that companies buying ads can share data about you with OpenAI, which uses it to show you personalized ads.
Consumers: You can now see that controls exist in your settings to limit how your data is used for personalized ads.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
→ Review your account settings under Settings > Data Controls to see ad personalization options available to you.
→ If you are a Free or Go user and prefer not to receive personalized ads, adjust your advertising controls in Settings > Data Controls.
This is the 4th significant Advertising Use Expansion change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 10 material changes to this document over 93 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, OpenAI has made 13 significant changes.
7 of OpenAI's significant changes have been classified as negative for consumers.
Added explicit language stating OpenAI receives information from advertisers and data partners to personalize ads for Free and Go users.
Newly documented that Free and Go users can control ad personalization through account settings in Settings > Data Controls.
Policy restructured with explicit section headings for clarity, including new sections on data controls and rights.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
OpenAI clarified its privacy policy on June 12, 2026 to explicitly disclose advertiser data partnerships and ad personalization practices for Free and Go users. The change adds disclosure language around third-party advertiser data reception and …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002871.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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