OpenAI's privacy policy was reorganized with a table of contents and updated to clarify advertising practices. The policy now explicitly states that for Free and Go users, OpenAI personalizes ads based on user data and measures ad effectiveness, with data received from advertisers and partners used for these purposes. Users can control ad personalization through account settings.
Consumers: OpenAI is now clearer about where ad-targeting data comes from and how it is used.
Consumers: Users are informed of a control mechanism available to them in their account.
The updated policy explicitly discloses that OpenAI personalizes ads shown to Free and Go users and measures ad effectiveness using data from advertisers and partners, including information about purchases you make. The policy states this personalization is subject to user controls. You can use the advertising controls in your account settings to control what data OpenAI uses to personalize ads shown on its Services.
→ Review the advertising controls in your OpenAI account settings to manage what data is used to personalize ads shown to you.
This is the 2nd significant Advertising Use Expansion change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 2 material changes to this document over 41 days of monitoring (since May 2026). An additional minor or cosmetic changes were excluded.
Policy now explicitly states OpenAI receives data from advertisers and partners for ad personalization and measurement purposes.
Policy clarifies that Free and Go users can control ad personalization through account settings.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
OpenAI expanded its privacy policy to explicitly disclose advertising-related data use and personalization practices for Free and Go users. The change adds transparency around data received from advertisers and partners, and establishes user-accessible controls in …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-002871.
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