OpenAI updated its Privacy Policy on May 1, 2026 to add explicit language about direct marketing to users and disclosure of data sharing with marketing partners. The policy now states that OpenAI will promote products and services to users through direct marketing on third-party properties, subject to user choices and controls. Additionally, the policy introduces a new category called 'Vendors, Service Providers, and Marketing Partners,' specifying that OpenAI shares limited information with select marketing partners who are not traditional service providers to help promote products and assess marketing effectiveness. Users can now make choices about the use of their information for third-party product promotion purposes.
Consumers: OpenAI now discloses that it will use your information to market its products on third-party platforms, but you can control whether this happens.
Consumers: OpenAI now shares information with third-party marketing partners (not just operational vendors) to help promote its services, and these partners may receive data through cookies.
The updated policy now explicitly authorizes OpenAI to promote products and services to users through direct marketing on third-party properties and to share limited information with select marketing partners (who are not service providers) to support these efforts. The policy states that some marketing partners may receive information through cookies and similar technologies. The revised terms establish that these marketing practices are subject to user choices and controls, with additional information and opt-out options available. You can make choices about the use of your information for third-party product promotion purposes through controls referenced in the policy.
→ Review the updated privacy policy language describing direct marketing practices and marketing partner sharing.
→ Access the 'learn more' links provided in the policy to understand the specific opt-out or control mechanisms available for third-party product promotion.
→ Configure your preferences regarding cookies and direct marketing through the controls referenced in the updated policy.
ConductAtlas has recorded 3 material changes to this document over 52 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
2 of OpenAI's significant changes have been classified as negative for consumers.
Policy now explicitly permits OpenAI to promote products and services through direct marketing on third-party properties, subject to user choices and controls.
Policy introduces new disclosure that OpenAI shares limited information with select marketing partners (not traditional service providers) to assess effectiveness of product promotion efforts.
Policy clarifies that some marketing partners may receive information through cookies and similar technologies.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
OpenAI's Privacy Policy now explicitly discloses direct marketing practices and introduces a new data-sharing category for non-service-provider marketing partners. This change operationalizes marketing disclosures that may trigger obligations under GDPR (lawful basis for direct marketing), …
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Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001503.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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