OpenAI expanded its privacy policy to explicitly authorize sharing limited personal data with marketing partners for targeted advertising on third-party properties, and added opt-out mechanisms for this practice. Previously, the policy stated it did not engage in 'targeted advertising' or 'cross-contextual behavioral advertising'; the updated language now permits these activities subject to user choices and controls. The policy also added language selector options and clarified that some marketing partners may receive information through cookies and similar technologies.
Consumers: Your data may now be shared with marketing partners to show you ads on other websites, unless you opt out.
Consumers: You can now opt out of targeted advertising data sharing through multiple methods.
Consumers: The policy no longer states that OpenAI avoids targeted advertising practices.
The updated policy now explicitly authorizes OpenAI to share limited personal data with select marketing partners for purposes of promoting OpenAI's products and services on third-party properties and assessing the effectiveness of those efforts. Previously, the policy stated it did not engage in 'targeted advertising' or 'cross-contextual behavioral advertising'; the revised language now permits these activities. Some marketing partners may receive information through cookies and similar technologies. You can opt out using the marketing privacy control in your account settings, the Manage Cookies link on the website, or a legally recognized opt-out mechanism like Global Privacy Control.
→ Review the opt-out controls in your OpenAI account settings under marketing privacy preferences.
→ Use the Manage Cookies link on OpenAI's website to control cookie-based data sharing.
→ Enable Global Privacy Control on your browser or device if you wish to opt out across multiple services.
Policy now explicitly permits sharing limited data with marketing partners for targeted advertising on third-party properties, reversing prior statement that it did not engage in this practice.
Added multiple opt-out options: account settings, website cookie controls, and Global Privacy Control.
Policy states OpenAI does not engage in targeted advertising activities for users known to be under 18.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
OpenAI revised its privacy policy to explicitly permit targeted advertising data sharing with marketing partners, a practice previously stated as prohibited. The change introduces a new disclosure category ('targeted advertising' and 'cross-context behavioral advertising') and …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-001503.
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