If you live in California, you have special legal rights to control your data at OpenAI, including the right to stop your data from being sold or used for advertising and to limit use of sensitive personal information.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes OpenAI's compliance with California's statutory privacy obligations by establishing the specific rights holders, the categories of rights available, and the procedural mechanisms for exercising them. The specification of contact channels creates the operational framework through which rights requests are received and processed.
The updated policy removes language describing how OpenAI uses advertiser and data partner information to personalize ads and measure ad effectiveness. The policy also removes the specific mechanism Free and Go users previously had to control ad personalization through account settings. In exchange, the policy adds explicit authorization for OpenAI to identify which of a user's contacts use OpenAI services and to monitor all content submitted on the platform for fraud and misuse detection. The authorization to monitor content and identify contacts now appears in the main policy purposes section rather than in supplementary documentation. You can review the Korea Addendum if you are located in South Korea to understand region-specific privacy rules.
View change record →The updated policy removes language that previously described ad personalization controls available to Free and Go users through account settings, though the policy continues to authorize OpenAI to personalize ads and measure their effectiveness for these user tiers. Previously, the policy explicitly stated that 'For Free and Go users, you can use the advertising controls in your account settings to control what data we use to personalize the ads we show you on our Services.' This language is no longer present in the updated version. The policy still lists ad personalization as an authorized use of personal data for Free and Go users, but no longer explicitly describes how users can access controls to manage this practice. You should verify whether advertising controls remain functional in your OpenAI account settings, as the policy no longer explicitly references them.
View change record →The updated policy removes specific language stating that OpenAI receives advertiser data to personalize ads shown to Free and Go users. It also removes reference to account-level advertising controls previously described in account settings. These removals are replaced with broader language authorizing OpenAI to promote products through direct marketing and third-party properties, subject to choices and controls, but the terms no longer explicitly describe what advertiser data is collected, from whom, or how to manage it at the account level. The policy now requires users to follow a 'learn more' link to understand ad personalization controls, rather than documenting those controls directly in the privacy policy.
View change record →California residents can exercise CPRA rights including opting out of the sale or sharing of personal information for cross-context behavioral advertising, limiting use of sensitive personal information, and receiving non-discriminatory service regardless of whether they exercise these rights.
How other platforms handle this
If you are a California resident, you may have the right to: Know what personal information we collect, use, disclose, sell, or share. Correct inaccurate personal information. Delete your personal information. Opt out of the sale or sharing of your personal information. Limit the use and disclosure ...
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
Depending on where you are located, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your personal information, the right to data portability, and the right to object to or withdraw consent for certain processi...
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"If you are a California resident, you have the right to know what Personal Information we collect, use, disclose, and sell; the right to delete Personal Information we collected from you; the right to correct inaccurate Personal Information; the right to opt-out of the sale or sharing of your Personal Information; the right to limit the use and disclosure of your sensitive Personal Information; and the right to non-discrimination for exercising your rights. To exercise these rights, please visit our Privacy Portal at privacy.openai.com or contact us at privacy@openai.com.— Excerpt from OpenAI's OpenAI Privacy Policy
(1) REGULATORY FRAMEWORK: This provision implements CCPA/CPRA Cal. Civ. Code §§1798.100–1798.199.100, enforced by the California Privacy Protection Agency and California AG. Specific rights implicated include: right to know (§1798.110), right to delete (§1798.105), right to correct (§1798.106), right to opt-out of sale/sharing (§1798.120), right to limit SPI use (§1798.121), and non-discrimination right (§1798.125). Response deadlines are 45 days extendable to 90 days with notice. (2)
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision operationalizes OpenAI's compliance with California's statutory privacy obligations by establishing the specific rights holders, the categories of rights available, and the procedural mechanisms for exercising them. The specification of contact channels creates the operational framework through which rights requests are received and processed.
California residents can exercise CPRA rights including opting out of the sale or sharing of personal information for cross-context behavioral advertising, limiting use of sensitive personal information, and receiving non-discriminatory service regardless of whether they exercise these rights.
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