OpenAI updated its privacy policy on June 12, 2026 to restructure how it describes data use and advertising practices. The policy removed language stating that OpenAI receives information from advertisers and data partners for measuring ad effectiveness on Free and Go users, while adding new regional guidance for South Korean users. The policy also added explicit language authorizing OpenAI to identify contacts who use its services and to monitor content for fraud prevention, previously buried in separate documentation. Separately, the policy removed a specific mechanism allowing Free and Go users to control personalized ad data through account settings.
Consumers: OpenAI states it will now scan your contact list to identify which of your contacts are OpenAI users and will notify you when they join.
Consumers: OpenAI states it monitors all messages and content you submit to its platforms to detect fraud and prohibited uses.
Consumers: The policy no longer explicitly describes how advertiser and partner data flows into OpenAI's systems or how that data is used.
Consumers: Free and Go users can no longer access a documented mechanism in account settings to control what data OpenAI uses to personalize ads.
The updated policy removes language describing how OpenAI uses advertiser and data partner information to personalize ads and measure ad effectiveness. The policy also removes the specific mechanism Free and Go users previously had to control ad personalization through account settings. In exchange, the policy adds explicit authorization for OpenAI to identify which of a user's contacts use OpenAI services and to monitor all content submitted on the platform for fraud and misuse detection. The authorization to monitor content and identify contacts now appears in the main policy purposes section rather than in supplementary documentation. You can review the Korea Addendum if you are located in South Korea to understand region-specific privacy rules.
→ Review your account settings to check what privacy and data controls are currently available for your account type.
→ Consult the Korea Addendum if you are located in South Korea to understand region-specific privacy rules.
This is the 5th significant Advertising Use Expansion change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 11 material changes to this document over 94 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, OpenAI has made 14 significant changes.
8 of OpenAI's significant changes have been classified as negative for consumers.
Language stating OpenAI receives advertiser and data partner information for ad measurement was removed.
Language describing account-level controls for ad data personalization was removed.
Added explicit authority to scan contacts and identify which contacts use OpenAI services.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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