OpenAI updated its privacy policy on June 9, 2026, removing specific language about ad personalization controls for Free and Go users while adding language directing Korean users to a separate Korea Addendum. The policy previously stated that Free and Go users could control ad personalization through account settings; this language is no longer present. The updated policy continues to permit ad targeting and measurement for Free and Go users but no longer explicitly describes the user-facing controls that were previously available to manage this practice.
The updated policy removes language that previously described ad personalization controls available to Free and Go users through account settings, though the policy continues to authorize OpenAI to personalize ads and measure their effectiveness for these user tiers. Previously, the policy explicitly stated that 'For Free and Go users, you can use the advertising controls in your account settings to control what data we use to personalize the ads we show you on our Services.' This language is no longer present in the updated version. The policy still lists ad personalization as an authorized use of personal data for Free and Go users, but no longer explicitly describes how users can access controls to manage this practice. You should verify whether advertising controls remain functional in your OpenAI account settings, as the policy no longer explicitly references them.
The removal of explicit language describing ad personalization controls creates operational ambiguity for users previously informed that they could manage ad-targeting data through account settings. While OpenAI's policy continues to authorize ad personalization for Free and Go users, the elimination of documented control mechanisms without explanation or alternative disclosure may affect user ability to understand and manage their participation in targeted advertising. This change is operationally significant because it shifts from explicit control disclosure to implicit authorization, potentially affecting how users exercise choices about their data and ads.
→ Check your OpenAI account settings to verify whether ad personalization controls remain available for your Free or Go tier account.
→ Review the Korea Addendum if you are a resident of the Republic of Korea to understand privacy terms specific to your jurisdiction.
→ Ad personalization and measurement for Free and Go users will continue under the updated policy language, regardless of whether users are aware of this practice.
→ Users will not receive updated disclosure about available controls for managing ad-targeting data through their accounts.
This is the 5th significant Transparency Removal change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 7 material changes to this document over 48 days of monitoring (since April 2026). An additional minor or cosmetic changes were excluded.
4 of OpenAI's significant changes have been classified as negative for consumers.
Language explicitly describing account-level advertising controls for Free and Go users is no longer present in the policy.
Policy now directs Korean users to a separate Korea Addendum for jurisdiction-specific privacy terms.
Language describing receipt of advertiser and data partner information is no longer present in the policy.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
The terms no longer tell you how to control ads shown to you through your account, even though ad targeting remains authorized.
Korean users must now refer to a separate document for their specific privacy rights and terms.
OpenAI removed explicit language describing ad personalization controls previously available to Free and Go users, though the policy continues to authorize ad targeting and measurement for these tiers. This removal may create ambiguity about the availability and scope of user controls that were previously documented. Organizations that have represented to customers or regulators that OpenAI provides specific opt-out or control mechanisms for ad personalization may need to verify current account-level functionality and update their own disclosures accordingly. No specific regulatory breach is evident from the language removal itself, but the shift from explicit control description to implicit authorization without disclosed mechanisms may be relevant under FTC guidance on deceptive or unfair practices if advertised controls are no longer available to users.
FTC Act Section 5 (unfair or deceptive practices); COPPA (children's privacy); potential state privacy law implications if controls described in prior disclosures are no longer accessible to users.
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Monitor: regulatory citations + obligations. Compliance: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002783.
See the full side-by-side comparison of every sentence added, removed, and modified.
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