OpenAI updated its privacy policy on June 9, 2026, removing specific language about ad personalization controls for Free and Go users while adding language directing Korean users to a separate Korea Addendum. The policy previously stated that Free and Go users could control ad personalization through account settings; this language is no longer present. The updated policy continues to permit ad targeting and measurement for Free and Go users but no longer explicitly describes the user-facing controls that were previously available to manage this practice.
Consumers: The terms no longer tell you how to control ads shown to you through your account, even though ad targeting remains authorized.
Consumers: Korean users must now refer to a separate document for their specific privacy rights and terms.
The updated policy removes language that previously described ad personalization controls available to Free and Go users through account settings, though the policy continues to authorize OpenAI to personalize ads and measure their effectiveness for these user tiers. Previously, the policy explicitly stated that 'For Free and Go users, you can use the advertising controls in your account settings to control what data we use to personalize the ads we show you on our Services.' This language is no longer present in the updated version. The policy still lists ad personalization as an authorized use of personal data for Free and Go users, but no longer explicitly describes how users can access controls to manage this practice. You should verify whether advertising controls remain functional in your OpenAI account settings, as the policy no longer explicitly references them.
→ Check your OpenAI account settings to verify whether ad personalization controls remain available for your Free or Go tier account.
→ Review the Korea Addendum if you are a resident of the Republic of Korea to understand privacy terms specific to your jurisdiction.
This is the 6th significant Transparency Removal change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 9 material changes to this document over 91 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, OpenAI has made 12 significant changes.
7 of OpenAI's significant changes have been classified as negative for consumers.
Language explicitly describing account-level advertising controls for Free and Go users is no longer present in the policy.
Policy now directs Korean users to a separate Korea Addendum for jurisdiction-specific privacy terms.
Language describing receipt of advertiser and data partner information is no longer present in the policy.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
OpenAI removed explicit language describing ad personalization controls previously available to Free and Go users, though the policy continues to authorize ad targeting and measurement for these tiers. This removal may create ambiguity about the …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002783.
OpenAI's GPT-5.5 System Card title was reformatted in an update detected on September 10, 2026. The document header changed from …
OpenAI's GPT-5 System Card was reformatted to include the document title 'GPT-5 System Card | OpenAI' at the beginning. The …
OpenAI's Frontier Governance Framework page was modified in an update detected on September 10, 2026. A loading indicator was removed …
H.R. 8094 would make the FTC the referee for AI model disclosure. It also names system cards as a way to comply, which turns a voluntary in…
The bill does not regulate most AI startups directly. But it changes the companies they depend on. Here is what the first federal AI law wo…
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Get alerted when this policy changes again, including what changed and why it matters.