Change record
CA-C-002783
OpenAI Privacy Policy
Entity
Date detected
June 9, 2026
Effective date
June 9, 2026
Severity
Direction
Negative
Affected users
all users free tier users go tier users korean users
Taxonomy
Transparency removal
Changes
+2 sentences added · −6 sentences removed · 10 sentences modified
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Event Summary

OpenAI updated its privacy policy on June 9, 2026, removing specific language about ad personalization controls for Free and Go users while adding language directing Korean users to a separate Korea Addendum. The policy previously stated that Free and Go users could control ad personalization through account settings; this language is no longer present. The updated policy continues to permit ad targeting and measurement for Free and Go users but no longer explicitly describes the user-facing controls that were previously available to manage this practice.

MEDIUM

Consumer Impact

The updated policy removes language that previously described ad personalization controls available to Free and Go users through account settings, though the policy continues to authorize OpenAI to personalize ads and measure their effectiveness for these user tiers. Previously, the policy explicitly stated that 'For Free and Go users, you can use the advertising controls in your account settings to control what data we use to personalize the ads we show you on our Services.' This language is no longer present in the updated version. The policy still lists ad personalization as an authorized use of personal data for Free and Go users, but no longer explicitly describes how users can access controls to manage this practice. You should verify whether advertising controls remain functional in your OpenAI account settings, as the policy no longer explicitly references them.

Governance Analysis

The removal of explicit language describing ad personalization controls creates operational ambiguity for users previously informed that they could manage ad-targeting data through account settings. While OpenAI's policy continues to authorize ad personalization for Free and Go users, the elimination of documented control mechanisms without explanation or alternative disclosure may affect user ability to understand and manage their participation in targeted advertising. This change is operationally significant because it shifts from explicit control disclosure to implicit authorization, potentially affecting how users exercise choices about their data and ads.

Available Actions

Check your OpenAI account settings to verify whether ad personalization controls remain available for your Free or Go tier account.

Review the Korea Addendum if you are a resident of the Republic of Korea to understand privacy terms specific to your jurisdiction.

If No Action Is Taken

Ad personalization and measurement for Free and Go users will continue under the updated policy language, regardless of whether users are aware of this practice.

Users will not receive updated disclosure about available controls for managing ad-targeting data through their accounts.

Historical Context

This is the 6th significant Transparency Removal change OpenAI has made since ConductAtlas began monitoring.

ConductAtlas has recorded 9 material changes to this document over 91 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.

Across all monitored documents, OpenAI has made 12 significant changes.

7 of OpenAI's significant changes have been classified as negative for consumers.

Key Clauses Affected

Ad personalization controls disclosure (removed)

Language explicitly describing account-level advertising controls for Free and Go users is no longer present in the policy.

Korea Addendum reference (added)

Policy now directs Korean users to a separate Korea Addendum for jurisdiction-specific privacy terms.

Data sources for advertising (removed)

Language describing receipt of advertiser and data partner information is no longer present in the policy.

Full clause-by-clause analysis available with Insight.
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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
9106f6baf8c8e1596dcb15d0fa27bdbe6b7a5181eb17b8c431d86b16829743b9
June 8, 2026 00:03 UTC
✓ Verified
Current Version
802821bb82bf560e572c2f599a905cd5e6d0ead54135119eda7ba02d79024fd2
June 9, 2026 09:54 UTC
✓ Verified
Change Detected
June 9, 2026 09:54 UTC
Analysis Methodology
✓ Verified
Source Document
https://openai.com/policies/privacy-policy
Citation Record
Entity: OpenAI
Document: OpenAI Privacy Policy
Record ID: CA-C-002783
Captured: 2026-06-09 09:54:08 UTC
URL: https://conductatlas.com/change/2026-06-09-openai-openai-privacy-policy-2783/
Accessed: July 24, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.

Impact Summary

1
New obligations
1
Protection removed
Consumers Removed

The terms no longer tell you how to control ads shown to you through your account, even though ad targeting remains authorized.

Consumers Added

Korean users must now refer to a separate document for their specific privacy rights and terms.

For legal and compliance teams

Institutional Analysis

Assessment

OpenAI removed explicit language describing ad personalization controls previously available to Free and Go users, though the policy continues to authorize ad targeting and measurement for these tiers. This removal may create ambiguity about the availability and scope of user controls that were previously documented. Organizations that have represented to customers or regulators that OpenAI provides specific opt-out or control mechanisms for ad personalization may need to verify current account-level functionality and update their own disclosures accordingly. No specific regulatory breach is evident from the language removal itself, but the shift from explicit control description to implicit authorization without disclosed mechanisms may be relevant under FTC guidance on deceptive or unfair practices if advertised controls are no longer available to users.

Full institutional analysis

Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.

ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002783.

Full Changes

View complete diff →

Document Context

Version history → Policy drift analysis → Document page →
Document
OpenAI Privacy Policy
Entity
OpenAI
Captured
June 9, 2026
Source URL
https://openai.com/policies/privacy-policy
Other changes to OpenAI Privacy Policy
Previous change Jun 8, 2026
OpenAI removed language identifying this as a US-specific privacy policy and collapsed a multilingual language selector into an ellipsis (…) …
Low Neutral
Next change Jun 12, 2026
OpenAI's privacy policy was restructured on June 12, 2026, adding a table of contents and clarifying how personal data is …
Medium Neutral
View full version history →
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