Netflix · Netflix Privacy Statement

Cookies, Pixel Tags, Hashed Identifiers, and Resettable Device Identifiers

Medium severity
Share 𝕏 Share in Share 🔒 PDF
Watch Netflix Get alerts when this provision or policy changes.
Watch — $9.99/mo

Why it matters (compliance & risk perspective)

These tracking technologies enable Netflix and its advertising partners to build persistent profiles of your behavior across devices and platforms, which is subject to increasing regulatory scrutiny and user consent requirements.

Consumer impact (what this means for users)

Netflix collects an extensive range of personal data including viewing history, gaming activity, device and home network identifiers, payment history, and behavioral advertising data sourced from third-party advertising companies based on your activity on other websites and apps. Users on ad-supported plans have limited ability to opt out of targeted advertising, and Netflix shares personal information with a broad range of third parties including advertising companies, service providers, and partners. You can manage advertising preferences, cookie settings, and exercise data rights including access, deletion, and portability by visiting your Netflix account settings or contacting privacy@netflix.com.

How other platforms handle this

Stash Medium

Stash does not respond to general web browser "Do Not Track" settings and/or signals.

WhatsApp Medium

Location Information. We collect and use precise location information from your device when you choose to use location-related features, like when you decide to share your location with your contacts or view locations nearby or those others have shared with you. There are certain settings relating t...

Apple Medium

When you use Apple Pay, Apple processes your payment information including device account numbers, transaction information, and your approximate location at the time of purchase to facilitate payments and prevent fraud.

See all platforms with this clause type →

This clause could change without notice.

Get alerted when Netflix updates this policy — with plain-language summaries and severity ratings.

Watch Netflix Need compliance memos? Professional →
View original clause language
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section 'Cookies and other Technologies').

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
DMA
European Union
FCRA
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Netflix Privacy Statement
Entity
Netflix
Document last updated
April 29, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 9, 2026
Record ID
CA-P-002187
Document ID
CA-D-00039
Evidence Provenance
Source URL
Wayback Machine
SHA-256
63db826d813d50a664f688c55e0c6cb157764e89081653a9fdecbc2729f84cdc
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Netflix | Document: Netflix Privacy Statement | Record: CA-P-002187
Captured: 2026-03-06 20:38:49 UTC | SHA-256: 63db826d813d50a6…
URL: https://conductatlas.com/platform/netflix/netflix-privacy-statement/cookies-pixel-tags-hashed-identifiers-and-resettable-device-identifiers/
Accessed: May 4, 2026
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

Don't miss changes to this clause.

Netflix has updated this policy before. Get alerted on the next change.

Watch Netflix

Frequently Asked Questions

What does Netflix's Cookies, Pixel Tags, Hashed Identifiers, and Resettable Device Identifiers clause do?

These tracking technologies enable Netflix and its advertising partners to build persistent profiles of your behavior across devices and platforms, which is subject to increasing regulatory scrutiny and user consent requirements.

Is ConductAtlas affiliated with Netflix?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Netflix.