These tracking technologies enable Netflix and its advertising partners to build persistent profiles of your behavior across devices and platforms, which is subject to increasing regulatory scrutiny and user consent requirements.
Netflix collects an extensive range of personal data including viewing history, gaming activity, device and home network identifiers, payment history, and behavioral advertising data sourced from third-party advertising companies based on your activity on other websites and apps. Users on ad-supported plans have limited ability to opt out of targeted advertising, and Netflix shares personal information with a broad range of third parties including advertising companies, service providers, and partners. You can manage advertising preferences, cookie settings, and exercise data rights including access, deletion, and portability by visiting your Netflix account settings or contacting privacy@netflix.com.
How other platforms handle this
Stash does not respond to general web browser "Do Not Track" settings and/or signals.
Location Information. We collect and use precise location information from your device when you choose to use location-related features, like when you decide to share your location with your contacts or view locations nearby or those others have shared with you. There are certain settings relating t...
When you use Apple Pay, Apple processes your payment information including device account numbers, transaction information, and your approximate location at the time of purchase to facilitate payments and prevent fraud.
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Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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Watch NetflixThese tracking technologies enable Netflix and its advertising partners to build persistent profiles of your behavior across devices and platforms, which is subject to increasing regulatory scrutiny and user consent requirements.
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