The policy states that Meta collects location data including precise device location (where permitted), IP-based location, and location inferred from user activity such as check-ins and events, and uses this data across the purposes described in the policy including advertising.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Meta collects multiple categories of location data, ranging from precise GPS-level device location to inferred location from social activity, and applies this data to advertising and personalization purposes across Meta's products.
Under this clause, Meta collects precise device location data when users grant permission, as well as IP-based and activity-inferred location data, and uses these location signals for purposes including targeted advertising, content personalization, and safety features.
How other platforms handle this
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"Location-related information: We use location-related information – such as your current location, where you live, the places you go, and the businesses and people near you – for the purposes described below. Location-related information can be based on things like precise device location (if you've allowed us to collect it), IP addresses, and information from your and others' use of Meta Products (such as check-ins or events you attend).Excerpt from Meta's Privacy Policy
(1) REGULATORY LANDSCAPE: Precise location data collection and use for advertising engages GDPR Article 6 lawful basis requirements and may implicate ePrivacy Directive provisions on terminal equipment data in EU jurisdictions.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes that Meta collects multiple categories of location data, ranging from precise GPS-level device location to inferred location from social activity, and applies this data to advertising and personalization purposes across Meta's products.
Under this clause, Meta collects precise device location data when users grant permission, as well as IP-based and activity-inferred location data, and uses these location signals for purposes including targeted advertising, content personalization, and safety features.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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