The policy states that Meta receives behavioral and transaction data from third-party data providers and from partner websites and apps through Meta's business tools such as Meta Pixel and Conversions API, and that Meta requires partners to have a lawful basis for sharing that data.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Meta's data collection extends beyond its own products to include off-platform browsing, purchase, and behavioral data sourced from third parties, which is incorporated into user profiles used for advertising and personalization across Meta's services.
Under this clause, data about a user's activity on third-party websites and apps, including potential purchase transactions, is shared with Meta by those third-party operators and incorporated into the user's Meta advertising profile, even when the user is not actively using a Meta product.
How other platforms handle this
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"We also receive information about your online and offline actions and purchases from third-party data providers who have the rights to provide us with your information. Partners receive your data when you visit or use their services or through third parties they work with. We require each of these partners to have lawful rights to collect, use and share your data before providing any data to us.Excerpt from Meta's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR Articles 13 and 14 (transparency obligations for data obtained from third parties), as well as the ePrivacy Directive as applied to cookie and pixel-based tracking.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes that Meta's data collection extends beyond its own products to include off-platform browsing, purchase, and behavioral data sourced from third parties, which is incorporated into user profiles used for advertising and personalization across Meta's services.
Under this clause, data about a user's activity on third-party websites and apps, including potential purchase transactions, is shared with Meta by those third-party operators and incorporated into the user's Meta advertising profile, even when the user is not actively using a Meta product.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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