Meta Privacy Policy

This is Meta's Privacy Policy covering Facebook, Instagram, Messenger, and Meta AI, updated July 23, 2026, with new provisions on agentic AI capabilities and AI experience personalization. The policy states that Meta collects and uses user-generated content, device identifiers, location data, message content, purchase history, AI interaction metadata, and data from third-party partners to personalize ads and experiences, develop AI models for Meta and third parties, conduct analytics, and share information across Meta Companies including WhatsApp. The policy also discloses that publicly shared posts, comments, and audio on Meta Products may be used to develop and improve AI at Meta, including for third-party AI applications.

This document is Meta Platforms, Inc.'s global Privacy Policy, effective July 23, 2026, governing the collection, use, sharing, retention, and transfer of personal information across Meta Products including Facebook, Instagram, Messenger, and Meta AI, with a stated update addressing agentic AI capabilities and AI experience personalization. The policy states that Meta collects user activity data, device identifiers, location-related information, content including posts and audio, message content subject to applicable law, metadata, purchase and transaction data, and information from third-party partners and vendors, and the terms authorize use of this information for personalization, advertising, AI development, safety, analytics, research, and cross-company data sharing across the Meta Companies. The policy asserts broad authority to use publicly shared content and AI interaction data to develop and improve AI models for both Meta Products and third parties, and states that information with special protections such as religious views, sexual orientation, political views, and health data may be collected and processed when voluntarily provided, though the policy notes such data is not used for ad targeting. The policy engages GDPR for EU and EEA users, CCPA and applicable US state privacy frameworks via a separate United States Regional Privacy Notice, and COPPA-adjacent considerations given the platform's scale with younger users. Material compliance considerations include the legal basis for processing under GDPR given the breadth of legitimate interests claimed, the adequacy of consent mechanisms for special category data, data transfer safeguards for cross-border processing, and the governance framework for agentic AI processing, which applicable law or regulatory guidance may further constrain depending on jurisdiction and enforcement context.

The agreement establishes that Meta collects user-generated content, device identifiers, location data, message content, purchase history, and AI interaction metadata and uses this information for advertising personalization, AI model development for both Meta and third parties, cross-company data sharing, and analytics. Under these terms, publicly shared content including posts, comments, and audio may be used to train and improve AI systems, and information received from third-party partners about off-platform activity is used to tailor ads shown on Meta Products and third-party apps via Meta Audience Network. You can manage privacy settings, ad preferences, and data sharing options through Facebook and Instagram account settings, download or delete your information via the tools described in the policy, and review additional rights available under the United States Regional Privacy Notice.