Meta shares data about your behavior and demographics with advertisers and analytics companies, though it claims not to share directly identifying information like your name — the shared data still enables detailed targeting and measurement of your responses to ads.
Even 'anonymized' or aggregated data shared with advertisers can be re-identified, and the sharing of behavioral and demographic signals with thousands of advertising partners creates significant risks that your profile data will persist and be used beyond Meta's platforms.
Meta shares detailed information about your online behavior and inferred characteristics with advertisers and third-party measurement companies, enabling those companies to track how you respond to ads across the internet — even if your name is not directly attached to the data.
How other platforms handle this
Your personal information may be transferred to and processed in countries outside your country of residence, including the United States and Israel, which may have data protection laws that differ from those in your country. We rely on appropriate safeguards, such as standard contractual clauses ap...
To facilitate our operations, we may transfer, process and store your personal info in jurisdictions other than where you live, including the U.S, Türkiye, Romania, Russia, Southeast Asia, and South America. Laws in these countries may differ from the laws applicable to your country of residence. We...
Apple may share personal data with companies who provide services on our behalf, with our business partners, and with app developers through the App Store ecosystem. Third-party app developers and partners are subject to their own privacy policies.
This clause could change without notice.
Get alerted when Meta updates this policy — with plain-language summaries and severity ratings.
REGULATORY FRAMEWORK: Third-party data sharing for advertising implicates GDPR Art. 6(1)(f) (legitimate interests), Art. 26 (joint controllers), Art. 28 (data processors), and Art. 44-46 (international data transfers). The CCPA/CPRA definition of 'sale' and 'sharing' (§1798.140(ad)(ae)) encompasses data disclosed to advertising partners for cross-context behavioral advertising, triggering opt-out rights under §1798.120. FTC Act Section 5 applies to deceptive claims about data sharing scope. The EU Standard Contractual Clauses (SCCs) issued in June 2021 govern international transfers of this shared data.
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Regulatory citations, enforcement risk, and due diligence action items.
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Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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Watch MetaEven 'anonymized' or aggregated data shared with advertisers can be re-identified, and the sharing of behavioral and demographic signals with thousands of advertising partners creates significant risks that your profile data will persist and be used beyond Meta's platforms.
Meta shares detailed information about your online behavior and inferred characteristics with advertisers and third-party measurement companies, enabling those companies to track how you respond to ads across the internet — even if your name is not directly attached to the data.
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