The policy states that Meta shares user data with advertisers, measurement partners, and analytics companies to support ad targeting, campaign measurement, and reporting, and that advertisers may also supply additional user identifiers to Meta for audience matching and targeting purposes.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a bidirectional data flow in which Meta both shares user data with advertising partners and receives supplemental user data from those partners for audience matching, creating a data exchange that informs ad targeting and campaign performance measurement.
Under this clause, information including email addresses and phone numbers may be shared between Meta and advertisers for ad targeting and audience matching purposes, and aggregate user data is shared with analytics partners who provide measurement reporting to Meta's advertising clients.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
"We share information about you with advertisers, measurement and analytics partners, and other partners who help us improve our advertising and measurement systems. Advertisers and other advertising partners who buy ads through Meta's advertising tools can tell us information about you, such as your email address or phone number, to customise or improve their ad targeting. We share your information with companies that aggregate it to provide analytics and measurement reports to our partners.Excerpt from Meta's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR Articles 6, 13, and 28 regarding lawful basis for sharing, transparency, and data processing agreements with partners.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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This provision establishes a bidirectional data flow in which Meta both shares user data with advertising partners and receives supplemental user data from those partners for audience matching, creating a data exchange that informs ad targeting and campaign performance measurement.
Under this clause, information including email addresses and phone numbers may be shared between Meta and advertisers for ad targeting and audience matching purposes, and aggregate user data is shared with analytics partners who provide measurement reporting to Meta's advertising clients.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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