Meta · Meta Privacy Policy

Data Sharing with Advertisers and Measurement Partners

High severity
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What it is

Meta shares data about your behavior and demographics with advertisers and analytics companies, though it claims not to share directly identifying information like your name — the shared data still enables detailed targeting and measurement of your responses to ads.

Why it matters (compliance & risk perspective)

Even 'anonymized' or aggregated data shared with advertisers can be re-identified, and the sharing of behavioral and demographic signals with thousands of advertising partners creates significant risks that your profile data will persist and be used beyond Meta's platforms.

Consumer impact (what this means for users)

Meta shares detailed information about your online behavior and inferred characteristics with advertisers and third-party measurement companies, enabling those companies to track how you respond to ads across the internet — even if your name is not directly attached to the data.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Go to facebook.com/adpreferences/ad_settings, then under 'Data about your activity from partners', toggle off 'Use data from partners' to limit partner data being used to target ads at you.

How other platforms handle this

Fiverr Medium

Your personal information may be transferred to and processed in countries outside your country of residence, including the United States and Israel, which may have data protection laws that differ from those in your country. We rely on appropriate safeguards, such as standard contractual clauses ap...

Riot Games Medium

To facilitate our operations, we may transfer, process and store your personal info in jurisdictions other than where you live, including the U.S, Türkiye, Romania, Russia, Southeast Asia, and South America. Laws in these countries may differ from the laws applicable to your country of residence. We...

Apple Medium

Apple may share personal data with companies who provide services on our behalf, with our business partners, and with app developers through the App Store ecosystem. Third-party app developers and partners are subject to their own privacy policies.

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This clause could change without notice.

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View original clause language
We share information about you with: Partners who use our analytics services to understand what people are doing on their websites, apps and in other places online and offline, and how well their ads and other content are performing. Measurement partners. We share information about you with companies that aggregate it to provide analytics and measurement reports to our partners. Advertisers. We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing. We don't share information that directly identifies you (such as your name or email address) with advertisers unless you give us permission. But we may share information with them about you if it has been separated from your name and other identifying information.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: Third-party data sharing for advertising implicates GDPR Art. 6(1)(f) (legitimate interests), Art. 26 (joint controllers), Art. 28 (data processors), and Art. 44-46 (international data transfers). The CCPA/CPRA definition of 'sale' and 'sharing' (§1798.140(ad)(ae)) encompasses data disclosed to advertising partners for cross-context behavioral advertising, triggering opt-out rights under §1798.120. FTC Act Section 5 applies to deceptive claims about data sharing scope. The EU Standard Contractual Clauses (SCCs) issued in June 2021 govern international transfers of this shared data.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has enforcement authority over Meta's data sharing with advertisers and measurement partners under FTC Act Section 5 as potential unfair or deceptive data sharing practices.
    File a complaint →
  • State AG
    California AG and CPPA enforce CPRA rights to opt out of sharing personal information with advertising partners for cross-context behavioral advertising.
    File a complaint →

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
DMA
European Union
FCRA
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Meta Privacy Policy
Entity
Meta
Document last updated
April 29, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 9, 2026
Record ID
CA-P-002393
Document ID
CA-D-00021
Evidence Provenance
Source URL
Wayback Machine
SHA-256
b1a255c7398bbe7782a1515d8b3f44d46d84b5c925a280a05a176e2174258b1a
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Meta | Document: Meta Privacy Policy | Record: CA-P-002393
Captured: 2026-03-06 20:46:36 UTC | SHA-256: b1a255c7398bbe77…
URL: https://conductatlas.com/platform/meta/meta-privacy-policy/data-sharing-with-advertisers-and-measurement-partners/
Accessed: May 4, 2026
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Meta's Data Sharing with Advertisers and Measurement Partners clause do?

Even 'anonymized' or aggregated data shared with advertisers can be re-identified, and the sharing of behavioral and demographic signals with thousands of advertising partners creates significant risks that your profile data will persist and be used beyond Meta's platforms.

How does this clause affect you?

Meta shares detailed information about your online behavior and inferred characteristics with advertisers and third-party measurement companies, enabling those companies to track how you respond to ads across the internet — even if your name is not directly attached to the data.

Is ConductAtlas affiliated with Meta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.