The policy states that Meta combines user data across Facebook, Instagram, WhatsApp, Messenger, and Meta Quest, as well as from third-party sites and apps, to build a unified profile used for personalized advertising and product recommendations.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the legal basis and operational scope under which Meta links behavioral, interest, and activity data across its entire product family and external sources, creating a unified advertising profile that encompasses on-platform and off-platform user behavior.
Under this clause, activity on one Meta product (such as Instagram) is combined with activity on other Meta products and on third-party websites and apps to determine the advertisements shown to a user across all Meta surfaces.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We combine information about your interests and activity across our Products. For example, we may suggest you join a group on Facebook based on the interests you've expressed on Instagram or the Pages you follow on Facebook. We also use information about the ads you see across our Products and off our Products (such as the websites and apps you use) to personalise the ads we show you.Excerpt from Meta's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 (lawful basis) and Article 9 (special categories) for EU and UK users, enforced by the Irish Data Protection Commission as lead supervisory authority.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes the legal basis and operational scope under which Meta links behavioral, interest, and activity data across its entire product family and external sources, creating a unified advertising profile that encompasses on-platform and off-platform user behavior.
Under this clause, activity on one Meta product (such as Instagram) is combined with activity on other Meta products and on third-party websites and apps to determine the advertisements shown to a user across all Meta surfaces.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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