Both HubSpot and your business must keep each other's sensitive business information private and use it only for purposes related to the HubSpot services — both sides have this obligation.
The mutual confidentiality obligation protects business customers' sensitive commercial information shared with HubSpot during the course of the relationship, but enforcement requires legal action in Massachusetts courts under the governing law clause.
Cross-platform context
See how other platforms handle Confidentiality Obligations and similar clauses.
Compare across platforms →If HubSpot improperly discloses your business's confidential information (such as pricing, strategies, or customer lists), this provision creates a contractual basis for a legal claim — and vice versa.
(1) REGULATORY FRAMEWORK: Confidentiality obligations in B2B SaaS agreements are governed by contract law and trade secret law (Defend Trade Secrets Act, 18 U.S.C. §1836; state trade secret laws based on the Uniform Trade Secrets Act). To the extent Confidential Information includes personal data, GDPR Art. 32 security requirements and CCPA §1798.150 data security provisions also apply. The 'reasonable care' standard is the floor — regulated data categories (health, financial, biometric) require higher standards under sector-specific law. (2)
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.