You get a limited license to use HubSpot's software for your business while you're paying for it — you don't own the software and can't transfer your license. HubSpot gets a license to use your data to run its services for you.
The revocable, non-transferable license means that upon account termination or suspension, businesses lose access to HubSpot's tools and must have data export plans in place to avoid losing access to critical customer data stored in the platform.
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Compare across platforms →Your license to use HubSpot's platform is immediately revocable upon termination or suspension, meaning you could lose access to all your CRM data and marketing tools without a migration plan in place.
(1) REGULATORY FRAMEWORK: Intellectual property licensing in SaaS agreements is governed by contract law and the Copyright Act (17 U.S.C. §101 et seq.). The Customer's license to HubSpot's software is subject to the terms of the agreement and terminates with it. The license granted to HubSpot over Customer Data must be consistent with GDPR Art. 6 lawful basis and CCPA §1798.140 service provider restrictions — HubSpot cannot use Customer Data for purposes beyond providing the contracted services. FTC Act Section 5 applies to any use of Customer Data beyond stated purposes. (2)
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