Gusto Privacy Policy

Gusto's Privacy Policy explains what Gusto does with your personal information, including using it to improve its services and deliver targeted ads across your devices. You have rights to limit how your sensitive data is used and to opt out of Gusto selling or sharing your information and of automated decision-making. If you use AI-powered features, Gusto is not responsible for the accuracy of AI outputs — you are responsible for reviewing them before acting on them.

Gusto's Privacy Policy establishes how Gusto collects, uses, shares, and retains personal information in connection with its platform and services. It authorizes Gusto to use personal information for broad internal development purposes, including AI-related activities, and to provide personalized, interest-based advertising through cross-device tracking and sharing of commercial information with advertising partners, which Gusto classifies as a sale or sharing. The policy recognizes specific consumer rights, including the right to limit use and disclosure of sensitive personal information, the right to opt out of the sale or sharing of personal information, and the right to opt out of automated decision-making. With respect to AI, the policy disclaims Gusto's liability for AI Outputs, places sole responsibility for reviewing and approving those outputs on the user, and prohibits third-party AI and large language model providers from using personal information to train or improve their models.

This policy directly affects users by disclosing that Gusto uses personal information for service development including AI, tracks users across devices for targeted advertising, and shares commercial information with advertising partners in a manner classified as a sale or sharing. Users have the right to limit Gusto's use and disclosure of their sensitive personal information and the right to opt out of the sale or sharing of their personal information and of automated decision-making. Where applicable law requires it, Gusto will obtain opt-in consent before processing sensitive personal information such as precise geolocation, Social Security numbers, and biometric data. Users who activate AI-powered integrations should be aware that their personal information may be shared with third-party providers to enable those features, and that they bear sole responsibility for reviewing all AI Outputs before those outputs are executed or applied. To exercise your opt-out rights, you can contact Gusto directly as recognized under this policy.