“Recommend and personalize your experience by...providing personalized and interest-based advertising through the use of cross-device tracking”
This analysis describes what Gusto's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause discloses that Gusto tracks users across devices to deliver targeted advertising, which involves monitoring user behavior beyond a single session or device.
The updated policy states that Gusto discloses identifiers and internet or electronic usage data to advertising, business, and technology partners. Under U.S. state privacy laws, this disclosure constitutes a 'sale' or 'share' of personal information. The policy now explicitly describes this practice and provides an opt-out mechanism. You can opt out of the sale or sharing of personal information through the Cookies, Analytics, and Other Tracking Technologies section.
View change record →The updated privacy notice now explicitly covers retirement account access and use (401(k), SEP IRA, IRA), expanding the scope of activities governed by Gusto's privacy practices. The policy introduces optional AI-powered integrations that, when enabled, may disclose personal information to third-party AI providers such as OpenAI; Gusto states it will not permit these providers to use the data to train their models. The revised terms also clarify when the privacy notice does not apply (when Gusto acts as a processor or service provider) and direct users to the Employer Data Processing Addendum for those scenarios. You can review the specific AI providers and integration options available through your Gusto account settings before enabling any AI features.
View change record →Your activity may be tracked across multiple devices by Gusto to deliver personalized and interest-based advertising.
How other platforms handle this
It helps Canva to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Canva for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Canva.
Uber uses cookies and similar technologies for purposes such as: Authenticating users Remembering user preferences... Delivering and measuring the effectiveness of advertising campaigns...
We may also aggregate and/or de-identify your Data and may use such aggregate or de-identified information for any other purposes to the extent permitted under applicable law and not attempt to re-identify the information, unless required by law.
"Recommend and personalize your experience by...providing personalized and interest-based advertising through the use of cross-device trackingExcerpt from Gusto's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This clause discloses that Gusto tracks users across devices to deliver targeted advertising, which involves monitoring user behavior beyond a single session or device.
Your activity may be tracked across multiple devices by Gusto to deliver personalized and interest-based advertising.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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