“Develop and improve our business and Services, including evaluating, operating, and creating new products and features, which may include the use of AI”
This analysis describes what Gusto's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause authorizes Gusto to use personal information for broad internal development purposes, including AI-related activities, which extends data use beyond the immediate service delivery context.
The updated policy states that Gusto discloses identifiers and internet or electronic usage data to advertising, business, and technology partners. Under U.S. state privacy laws, this disclosure constitutes a 'sale' or 'share' of personal information. The policy now explicitly describes this practice and provides an opt-out mechanism. You can opt out of the sale or sharing of personal information through the Cookies, Analytics, and Other Tracking Technologies section.
View change record →The updated privacy notice now explicitly covers retirement account access and use (401(k), SEP IRA, IRA), expanding the scope of activities governed by Gusto's privacy practices. The policy introduces optional AI-powered integrations that, when enabled, may disclose personal information to third-party AI providers such as OpenAI; Gusto states it will not permit these providers to use the data to train their models. The revised terms also clarify when the privacy notice does not apply (when Gusto acts as a processor or service provider) and direct users to the Employer Data Processing Addendum for those scenarios. You can review the specific AI providers and integration options available through your Gusto account settings before enabling any AI features.
View change record →Your personal information may be used by Gusto for product development, evaluation, and new feature creation, including AI-driven processes.
How other platforms handle this
We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service...
Zoom may obtain and aggregate technical and other data about your and your End Users use of the Services and Software on a de-identified or anonymized basis...and Zoom may use the Aggregated Anonymous Data in accordance with applicable Law...
Cloudflare...shall have the right to use Network Data for purposes of providing, maintaining, developing, and improving its Services.
"Develop and improve our business and Services, including evaluating, operating, and creating new products and features, which may include the use of AIExcerpt from Gusto's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This clause authorizes Gusto to use personal information for broad internal development purposes, including AI-related activities, which extends data use beyond the immediate service delivery context.
Your personal information may be used by Gusto for product development, evaluation, and new feature creation, including AI-driven processes.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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