Provision record
Gusto · Gusto Privacy Policy · View original document ↗

Targeting cookies enable personalized ads on third-party sites

Medium severity Explicit document language Common · 147 of 352 platforms
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This analysis describes what Gusto's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Jun 1, 2026

The updated Privacy Policy now explicitly states it covers retirement account management (401k, SEP IRA, IRA accounts) and adds Stripe alongside Plaid as a third-party service provider that collects financial institution data. The policy restructures how it describes Gusto's role in different contexts: when Gusto acts as a service provider processing payroll or other data on behalf of employers, when it acts as an employer itself, or when it operates as a co-employer under a professional organization (PEO) arrangement, with separate privacy notices applying in each case. The policy introduces a new commitment that de-identified data will not be re-identified except to verify compliance with applicable law. If you connect a bank account through Stripe, that data will be treated under Stripe's Privacy Policy, which you should review separately.

View change record →
Medium May 1, 2026

The updated terms make explicit that using Gusto's background check service constitutes a binding agreement. Previously, the terms of the service relationship may have been less clearly stated. Now, the agreement clarifies that an authorized signatory represents they have authority to bind the organization, and that three actions trigger binding acceptance: checking a box, initiating a background check, or accessing the service. This means employers should ensure the person clicking through has actual authority to commit the organization to the full Background Check Customer Agreement before proceeding.

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High Apr 29, 2026

Developers who build integrations with Gusto's API are now required to resolve any disputes with Gusto through mandatory individual binding arbitration rather than pursuing class action lawsuits, which may limit their legal remedies and transparency into disputes with Gusto. Additionally, Gusto explicitly reserves the right to modify, restrict, or discontinue its developer tools and API access at any time without notice or liability, meaning developers could lose access to critical platform capabilities that their business depends on without warning or recourse. Developers should review Section 19 of these terms carefully and consider whether the arbitration requirements and lack of access guarantees are acceptable before continuing to build on the Gusto API.

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Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 370 other provisions on other platforms.

How other platforms handle this

Hilton Medium

Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.

GOAT Medium

These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.

Writer Medium

They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
These Cookies enable us and third parties to gain a better understanding of your interests. This allows us to display personalized ads...not only on our Services but also on those of third-party partners.

Excerpt from Gusto's Privacy Policy

Provision details

Document information
Document
Gusto Privacy Policy
Entity
Gusto
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-038465
Document ID
CA-D-00294
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c4d8f17389d7d8490a863657e4b23ec13d3e6ba6188da2fae2a3bc7f510d2148
Analysis generated
May 10, 2026 11:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Gusto
Document: Gusto Privacy Policy
Record ID: CA-P-038465
Captured: 2026-05-10 11:04:56 UTC
SHA-256: c4d8f17389d7d849…
URL: https://conductatlas.com/platform/gusto/gusto-privacy-policy/provision/CA-P-038465/targeting-cookies-enable-personalized-ads-on-third-party-sites/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Gusto's Targeting cookies enable personalized ads on third-party sites clause do?

The clause states: “These Cookies enable us and third parties to gain a better understanding of your interests. This allows us to display personalized ads...not only on our Services but also on those of third-party partners.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.

Is ConductAtlas affiliated with Gusto?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Gusto.