This analysis describes what Gusto's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Policy now explicitly states it covers retirement account management (401k, SEP IRA, IRA accounts) and adds Stripe alongside Plaid as a third-party service provider that collects financial institution data. The policy restructures how it describes Gusto's role in different contexts: when Gusto acts as a service provider processing payroll or other data on behalf of employers, when it acts as an employer itself, or when it operates as a co-employer under a professional organization (PEO) arrangement, with separate privacy notices applying in each case. The policy introduces a new commitment that de-identified data will not be re-identified except to verify compliance with applicable law. If you connect a bank account through Stripe, that data will be treated under Stripe's Privacy Policy, which you should review separately.
View change record →The updated terms make explicit that using Gusto's background check service constitutes a binding agreement. Previously, the terms of the service relationship may have been less clearly stated. Now, the agreement clarifies that an authorized signatory represents they have authority to bind the organization, and that three actions trigger binding acceptance: checking a box, initiating a background check, or accessing the service. This means employers should ensure the person clicking through has actual authority to commit the organization to the full Background Check Customer Agreement before proceeding.
View change record →Developers who build integrations with Gusto's API are now required to resolve any disputes with Gusto through mandatory individual binding arbitration rather than pursuing class action lawsuits, which may limit their legal remedies and transparency into disputes with Gusto. Additionally, Gusto explicitly reserves the right to modify, restrict, or discontinue its developer tools and API access at any time without notice or liability, meaning developers could lose access to critical platform capabilities that their business depends on without warning or recourse. Developers should review Section 19 of these terms carefully and consider whether the arbitration requirements and lack of access guarantees are acceptable before continuing to build on the Gusto API.
View change record →How other platforms handle this
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.
They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser...
"These Cookies enable us and third parties to gain a better understanding of your interests. This allows us to display personalized ads...not only on our Services but also on those of third-party partners.Excerpt from Gusto's Privacy Policy
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The clause states: “These Cookies enable us and third parties to gain a better understanding of your interests. This allows us to display personalized ads...not only on our Services but also on those of third-party partners.”
ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.
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