Gusto · Gusto Privacy Policy · View original document ↗

Commercial information sold or shared for targeted advertising

High severity Medium confidence Explicitdocumentlanguage Common · 290 of 352 platforms
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Recent governance activity Gusto recorded 10 documented changes in the last 30 days.
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This analysis describes what Gusto's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause confirms that commercial information is shared with advertising partners in a manner Gusto classifies as a sale or sharing, which has legal significance under privacy laws such as CCPA.

Interpretive note: The excerpt is structured as a table row, and the interpretation of 'Yes (to advertising partners)' as indicating sale or sharing for targeted advertising is drawn from the table's apparent column structure rather than fully self-contained prose. The canonical claim reflects the most supported reading but the tabular format introduces some interpretive uncertainty.

Recent Activity

This document changed recently

Medium Jun 1, 2026

The updated Privacy Policy now explicitly states it covers retirement account management (401k, SEP IRA, IRA accounts) and adds Stripe alongside Plaid as a third-party service provider that collects financial institution data. The policy restructures how it describes Gusto's role in different contexts: when Gusto acts as a service provider processing payroll or other data on behalf of employers, when it acts as an employer itself, or when it operates as a co-employer under a professional organization (PEO) arrangement, with separate privacy notices applying in each case. The policy introduces a new commitment that de-identified data will not be re-identified except to verify compliance with applicable law. If you connect a bank account through Stripe, that data will be treated under Stripe's Privacy Policy, which you should review separately.

View change record →
Medium May 1, 2026

The updated terms make explicit that using Gusto's background check service constitutes a binding agreement. Previously, the terms of the service relationship may have been less clearly stated. Now, the agreement clarifies that an authorized signatory represents they have authority to bind the organization, and that three actions trigger binding acceptance: checking a box, initiating a background check, or accessing the service. This means employers should ensure the person clicking through has actual authority to commit the organization to the full Background Check Customer Agreement before proceeding.

View change record →
High Apr 25, 2026

The updated terms now explicitly state that employers accept mandatory individual arbitration and waive the right to participate in class-action lawsuits or pursue relief in court with a jury trial. This significantly limits employers' ability to challenge Gusto's practices collectively or seek resolution through the court system. Any disputes employers have with Gusto must be resolved individually through arbitration, which typically involves private, binding proceedings with limited appeal options and discovery rights compared to court litigation.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4463 other provisions on other platforms.

Consumer impact (what this means for users)

Your commercial information, including your organization, may be shared with Gusto's advertising partners for targeted advertising purposes.

How other platforms handle this

Ancestry Medium

Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.

Google Gemini Medium

Gemini Apps may share your precise location data with another Google service, like Google Maps, to fulfill your request.

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Commercial Information...Your organization; service providers; advertising partners Yes (to advertising partners)

— Excerpt from Gusto's Gusto Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Gusto Privacy Policy
Entity
Gusto
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-038552
Document ID
CA-D-00294
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c4d8f17389d7d8490a863657e4b23ec13d3e6ba6188da2fae2a3bc7f510d2148
Analysis generated
May 10, 2026 11:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Gusto
Document: Gusto Privacy Policy
Record ID: CA-P-038552
Captured: 2026-05-10 11:04:56 UTC
SHA-256: c4d8f17389d7d849…
URL: https://conductatlas.com/platform/gusto/gusto-privacy-policy/provision/CA-P-038552/commercial-information-sold-or-shared-for-targeted-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Gusto's Commercial information sold or shared for targeted advertising clause do?

This clause confirms that commercial information is shared with advertising partners in a manner Gusto classifies as a sale or sharing, which has legal significance under privacy laws such as CCPA.

How does this clause affect you?

Your commercial information, including your organization, may be shared with Gusto's advertising partners for targeted advertising purposes.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Gusto?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Gusto.