This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“you...agree to use the Service in accordance with...the Google Tag Manager Use Policy (located at https://www.google.com/analytics/tag-manager/use-policy/)...”
“you...agree to use the Service in accordance with...the Google Privacy Policy (located at https://www.google.com/intl/en/policies/privacy/)...”
“If You use the Service to support products or services from a 3rd party or designed by You (together, “ 3rd Party Tags ”) or Google, You will...comply with...all applicable agreements and regulations (also relating to the collection of information)...”
“If You use the Service to support products or services from a 3rd party or designed by You (together, “ 3rd Party Tags ”) or Google, You will have and abide by an appropriate privacy policy and will comply with the EU user consent policy (located at https://www.google.com/about/company/user-consent-policy.html) and all applicable agreements and regulations...”
“To the extent Your use of the Service is within scope, You and Google agree to the Google Ads Data Processing Terms at https://privacy.google.com/businesses/processorterms...”
“Google is not responsible for 3rd Party Tags.”
These terms govern how you may use Google Tag Manager and require you to follow Google's use policy, privacy policy, and EU consent rules. You are personally responsible for ensuring any third-party tags you upload are properly licensed and that you have your own privacy policy in place if you use the Service to support your products or services. Google will not share your Tag Manager data with other Google products unless you consent, but it takes no responsibility for the behavior of third-party tags.
This document establishes the terms under which users may access and operate Google Tag Manager, imposing a comprehensive set of use-compliance obligations that incorporate by reference several external policy documents, including the Google Tag Manager Use Policy, the Google Privacy Policy, the EU user consent policy, and, where scoped, the Google Ads Data Processing Terms. Users bear full responsibility for complying with all applicable data-collection laws and agreements, maintaining appropriate privacy policies when deploying the Service in support of their own or third-party products, and guaranteeing they hold the necessary rights to upload any third-party tags. Google limits its own liability by explicitly disclaiming responsibility for third-party tags and restricts its own data-sharing by committing not to share GTM data with other Google products without user consent. Users are also prohibited from interfering with or circumventing the Service, engaging in or enabling unlawful or harmful activity, and using the Service to access other Google products in violation of those products' respective terms.
As a user of Google Tag Manager, you are contractually bound to comply with Google's Tag Manager Use Policy, Privacy Policy, and EU user consent policy, and you personally bear responsibility for meeting all applicable data-collection regulations — Google does not absorb that compliance burden on your behalf. You must maintain your own privacy policy if you deploy the Service in connection with any product or service you offer, and you must verify that you hold the rights to any third-party tags you upload. Google has committed not to share your GTM data with other Google products without your consent, which represents a concrete data-sharing boundary you can rely on.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
“you...agree to use the Service in accordance with...the Google Privacy Policy (located at https://www.google.com/intl/en/policies/privacy/)...”
“you...agree to use the Service in accordance with...the Google Tag Manager Use Policy (located at https://www.google.com/analytics/tag-manager/use-policy/)...”
“If You use the Service to support products or services from a 3rd party or designed by You (together, “ 3rd Party Tags ”) or Google, You will...comply with...all applicable agreements and regulations (also relating to the collection of information)...”
“If You use the Service to support products or services from a 3rd party or designed by You (together, “ 3rd Party Tags ”) or Google, You will have and abide by an appropriate privacy policy and will comply with …”
“To the extent Your use of the Service is within scope, You and Google agree to the Google Ads Data Processing Terms at https://privacy.google.com/businesses/processorterms...”
“Google is not responsible for 3rd Party Tags.”
“we will not share this data with any other Google product without Your consent.”
“If You use the Service to support products or services from a 3rd party or designed by You...You will have and abide by an appropriate privacy policy...”
“You agree not to, and not to allow third parties to use the Service...to disable, interfere with or circumvent any aspect of the Service...”
“or to access any other Google product or service in a manner that violates their respective terms.”
“You agree not to, and not to allow third parties to use the Service...to engage in or promote any unlawful, infringing, defamatory or otherwise harmful activity...”
“You guarantee that You have the rights to upload the 3rd Party Tags.”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
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