Google Tag Manager Terms of Service

These terms govern how you may use Google Tag Manager and require you to follow Google's use policy, privacy policy, and EU consent rules. You are personally responsible for ensuring any third-party tags you upload are properly licensed and that you have your own privacy policy in place if you use the Service to support your products or services. Google will not share your Tag Manager data with other Google products unless you consent, but it takes no responsibility for the behavior of third-party tags.

This document establishes the terms under which users may access and operate Google Tag Manager, imposing a comprehensive set of use-compliance obligations that incorporate by reference several external policy documents, including the Google Tag Manager Use Policy, the Google Privacy Policy, the EU user consent policy, and, where scoped, the Google Ads Data Processing Terms. Users bear full responsibility for complying with all applicable data-collection laws and agreements, maintaining appropriate privacy policies when deploying the Service in support of their own or third-party products, and guaranteeing they hold the necessary rights to upload any third-party tags. Google limits its own liability by explicitly disclaiming responsibility for third-party tags and restricts its own data-sharing by committing not to share GTM data with other Google products without user consent. Users are also prohibited from interfering with or circumventing the Service, engaging in or enabling unlawful or harmful activity, and using the Service to access other Google products in violation of those products' respective terms.

As a user of Google Tag Manager, you are contractually bound to comply with Google's Tag Manager Use Policy, Privacy Policy, and EU user consent policy, and you personally bear responsibility for meeting all applicable data-collection regulations — Google does not absorb that compliance burden on your behalf. You must maintain your own privacy policy if you deploy the Service in connection with any product or service you offer, and you must verify that you hold the rights to any third-party tags you upload. Google has committed not to share your GTM data with other Google products without your consent, which represents a concrete data-sharing boundary you can rely on.