Google · Google Tag Manager Terms of Service · View original document ↗

Agreement to GTM Use Policy

High severity High confidence Explicitdocumentlanguage Common · 285 of 352 platforms
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Recent governance activity Google recorded 3 documented changes in the last 30 days.
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This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Using the Service binds the user to the Google Tag Manager Use Policy, making that external document's terms enforceable conditions of use.

Consumer impact (what this means for users)

Users are required to comply with the Google Tag Manager Use Policy as a condition of using the Service.

How other platforms handle this

Robinhood Medium

if you do choose to upload your photograph to our Service, please note that all images must adhere to our App Use Standards which you are required to comply with to use any of the Robinhood Services.

Glassdoor Medium

Except as set forth below, or as otherwise approved by us, the services are for your personal, non-commercial use unless you enter into a separate agreement with us for your commercial use.

Segment Medium

The Services are intended for business use by corporate or business entities, and you agree that you will not use the Services for any personal or individual use.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
you...agree to use the Service in accordance with...the Google Tag Manager Use Policy (located at https://www.google.com/analytics/tag-manager/use-policy/)...

— Excerpt from Google's Google Tag Manager Terms of Service

Applicable regulations

CFAA
United States Federal
DMCA
United States Federal
DSA
European Union

Provision details

Document information
Document
Google Tag Manager Terms of Service
Entity
Google
Document last updated
May 20, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-070813
Document ID
CA-D-00901
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6a10b99f88449f911f018d7a568fb8205706911a538993c9e360e1ebffa5646b
Analysis generated
July 12, 2026 17:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google
Document: Google Tag Manager Terms of Service
Record ID: CA-P-070813
Captured: 2026-07-12 17:06:51 UTC
SHA-256: 6a10b99f88449f91…
URL: https://conductatlas.com/platform/google/google-tag-manager-terms-of-service/provision/CA-P-070813/agreement-to-gtm-use-policy/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Google's Agreement to GTM Use Policy clause do?

Using the Service binds the user to the Google Tag Manager Use Policy, making that external document's terms enforceable conditions of use.

How does this clause affect you?

Users are required to comply with the Google Tag Manager Use Policy as a condition of using the Service.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.