Provision record
Google · Google Tag Manager Terms of Service · View original document ↗

Agreement to GTM Use Policy

High confidence Common · 273 of 343 platforms

Key Facts · in the document’s own words

What does Google require users to use the Service in accordance with?
“you...agree to use the Service in accordance with...the Google Tag Manager Use Policy (located at https://www.google.com/analytics/tag-manager/use-policy/)...”
Version CA-V-004726, captured July 11, 2026 · live source ↗
Our reading, not the document’s words
Google requires users to use the Service in accordance with the Google Tag Manager Use Policy.
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This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Using the Service binds the user to the Google Tag Manager Use Policy, making that external document's terms enforceable conditions of use.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Users are required to comply with the Google Tag Manager Use Policy as a condition of using the Service.

How other platforms handle this

Credit Karma

You may not use our Services in any manner that infringes the rights of any third party.

Kling AI

When you choose to transfer or upload the Content...to other platforms or websites operated by a third party, you shall do so in compliance with this Agreement and any terms and conditions of use of such other platform or website.

Oura

Discounts provided through the ID.me verification program are for the personal use of the verified individual only. These discounts are non-transferable and may not be used to purchase products for others...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
you...agree to use the Service in accordance with...the Google Tag Manager Use Policy (located at https://www.google.com/analytics/tag-manager/use-policy/)...

Excerpt from Google's Tag Manager Terms of Service

Provision details

Document information
Document
Google Tag Manager Terms of Service
Entity
Google
Date stated by the document
July 24, 2018
As printed in Google’s text (version CA-V-004726), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
July 11, 2026
Text quoted from version
CA-V-004726, captured July 11, 2026
Record ID
CA-P-070813
Document ID
CA-D-000901
Evidence Provenance
Source URL
https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/
Wayback Machine
View archived versions →
Extracted-text SHA-256 (version CA-V-004726)
edf9b658fbe3e10146869f42b4e6b410cf9c5ab034549ec78bf80d6e68c5d6eb
Analysis generated
July 12, 2026 17:06 UTC
Methodology
analyze_document-v2-grounded.3
Evidence
✓ Excerpt found in version CA-V-004726, captured July 11, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Google
Document: Google Tag Manager Terms of Service
Record ID: CA-P-070813
Version: CA-V-004726
Captured: 2026-07-11 04:15:43 UTC
SHA-256: edf9b658fbe3e101…
URL: https://conductatlas.com/platform/google/google-tag-manager-terms-of-service/provision/CA-P-070813/agreement-to-gtm-use-policy/
Accessed: Oct. 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories
Acceptable use

Other risks in this policy

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Frequently Asked Questions

What does Google's Agreement to GTM Use Policy clause do?

Using the Service binds the user to the Google Tag Manager Use Policy, making that external document's terms enforceable conditions of use.

How does this clause affect you?

Users are required to comply with the Google Tag Manager Use Policy as a condition of using the Service.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.