Provision record
Google · Google Tag Manager Terms of Service · View original document ↗

Google May Use Data to Improve Service

Medium severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

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We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use this data to improve, maintain, protect and develop the Service as described in our privacy policy...

Excerpt from Google's Tag Manager Terms of Service

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Google Tag Manager Terms of Service
Entity
Google
Document last updated
May 20, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-070829
Document ID
CA-D-00901
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6a10b99f88449f911f018d7a568fb8205706911a538993c9e360e1ebffa5646b
Analysis generated
July 12, 2026 17:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google
Document: Google Tag Manager Terms of Service
Record ID: CA-P-070829
Captured: 2026-07-12 17:06:51 UTC
SHA-256: 6a10b99f88449f91…
URL: https://conductatlas.com/platform/google/google-tag-manager-terms-of-service/provision/CA-P-070829/google-may-use-data-to-improve-service/
Accessed: Aug. 6, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Google's Google May Use Data to Improve Service clause do?

The clause states: “We may use this data to improve, maintain, protect and develop the Service as described in our privacy policy...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.