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Cross-device profiling enables analytics providers to maintain unified user profiles independent of which device accesses EA's services. This operational capability allows EA to obtain comprehensive behavioral data that tracks user engagement across platforms and devices, which third-party analytics partners may use for analytics, attribution, and reporting purposes.
Under this provision, EA's analytics partners are authorized to track user activity across devices and maintain aggregated profiles linking that activity. This means usage patterns, session data, and engagement metrics from multiple devices associated with the same user account or identifier are collected and processed by third-party vendors.
How other platforms handle this
We use third-party services to help us understand how users interact with our services. These may include analytics providers, advertising networks, and marketing platforms. These third parties may collect information about your online activities over time and across different websites.
We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...
Advertising networks. Analytics providers. We may share your personal information with third parties for cross-context behavioral advertising purposes. California residents have the right to opt out of the sale or sharing of their personal information.
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Cross-device profiling enables analytics providers to maintain unified user profiles independent of which device accesses EA's services. This operational capability allows EA to obtain comprehensive behavioral data that tracks user engagement across platforms and devices, which third-party analytics partners may use for analytics, attribution, and reporting purposes.
Under this provision, EA's analytics partners are authorized to track user activity across devices and maintain aggregated profiles linking that activity. This means usage patterns, session data, and engagement metrics from multiple devices associated with the same user account or identifier are collected and processed by third-party vendors.
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