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Cross-device profiling enables analytics providers to maintain unified user profiles independent of which device accesses EA's services. This operational capability allows EA to obtain comprehensive behavioral data that tracks user engagement across platforms and devices, which third-party analytics partners may use for analytics, attribution, and reporting purposes.
Under this provision, EA's analytics partners are authorized to track user activity across devices and maintain aggregated profiles linking that activity. This means usage patterns, session data, and engagement metrics from multiple devices associated with the same user account or identifier are collected and processed by third-party vendors.
How other platforms handle this
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Cross-device profiling enables analytics providers to maintain unified user profiles independent of which device accesses EA's services. This operational capability allows EA to obtain comprehensive behavioral data that tracks user engagement across platforms and devices, which third-party analytics partners may use for analytics, attribution, and reporting purposes.
Under this provision, EA's analytics partners are authorized to track user activity across devices and maintain aggregated profiles linking that activity. This means usage patterns, session data, and engagement metrics from multiple devices associated with the same user account or identifier are collected and processed by third-party vendors.
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