EA shares your device information and usage behavior with advertising partners who use it to show you targeted ads on other websites and apps, not just within EA's own games and services.
This analysis describes what EA's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This cross-platform advertising data sharing means your gaming behavior with EA can follow you across the internet in the form of targeted advertising, and your data enters third-party advertising networks that have their own data practices.
EA shares device identifiers, IP address, location data, and usage behavior with third-party advertising networks, who may combine this with data from other sources to target you with ads outside of EA's services. California residents have a right to opt out of this sharing under CPRA, and EU users should be able to control this through the cookie consent mechanism.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day). We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks. This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."Excerpt from EA's Privacy and Cookie Policy
REGULATORY LANDSCAPE: This provision directly engages GDPR Article 6 consent requirements for behavioral advertising cookies (ePrivacy Directive), CPRA's right to opt out of sharing personal information for cross-context behavioral advertising, and FTC guidelines on interest-based …
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This cross-platform advertising data sharing means your gaming behavior with EA can follow you across the internet in the form of targeted advertising, and your data enters third-party advertising networks that have their own data practices.
EA shares device identifiers, IP address, location data, and usage behavior with third-party advertising networks, who may combine this with data from other sources to target you with ads outside of EA's services. California residents have a right to opt out of this sharing under CPRA, and EU users should be able to control this through the cookie consent mechanism.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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