EA Privacy and Cookie Policy

This policy explains what personal data EA collects about you, how it uses that data for advertising, security, and moderation, and what choices you have. EA can track your behavior across different apps, websites, and devices to personalize ads, and can record and retain your in-game communications and gameplay. If you want to delete your personal data, you can contact EA Help, but be aware that doing so will end your access to EA games and services tied to your account.

This document establishes EA's data collection, usage, sharing, and retention practices across its services. EA collects account registration information directly from users, and separately may collect device-level data including hardware fingerprints, probabilistic cross-device identifiers, gameplay recordings, and voice or text communications—the latter of which EA may monitor, record, review, and retain for moderation purposes. EA's advertising technologies operate cross-context, connecting user behavior across websites, apps, and devices to tailor advertising, and the use of EA services through third-party gaming platforms constitutes agreement to transfer third-party account information to EA. The document also establishes user rights including account deactivation, personal data deletion via EA Help (with the consequence of losing access to associated games and services), and jurisdiction-conditioned opt-out rights for targeted advertising and objection to processing based on EA's legitimate interests.

EA collects a broad range of personal data including account details, device identifiers, hardware fingerprints, and cross-device behavioral data used to build probabilistic profiles for advertising. Your in-game voice and text communications and gameplay may be recorded and retained by EA for moderation, and in some titles your gameplay may be shown to other players. Children under 16 have their personal information protected from CCPA-defined sale or sharing, and child accounts require parental consent. If you wish to delete your personal data or deactivate your account, you can do so by contacting EA Help—but this will permanently remove your access to EA games and services associated with that account.